This new review will show you everything you need to know about Leadpages
First, you have to answer a question. What is a landing page?
Before you read this LeadPages review, you have to know a keyword:
What is a landing page?
Table of Contents
What Is A Landing Page?
In online marketing, a landing page is a single web page that appears in response to clicking on a search result, marketing promotion, marketing email, or an online advertisement.
In fact, the action that a visitor takes on a landing page is what determines an advertiser’s conversion rate.
Besides, a landing page may be part of a single page within an organization’s main website
Overall, the general goal of a landing page is to convert site visitors into sales or leads.
If the goal is to obtain a lead, the landing page will include some method for the visitor to get into contact with the company, usually a phone number, or an inquiry form.
If a sale is required, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout area.
By analyzing activity generated by the linked URL, a marketer can use click-through rates and conversion rates to determine the success of an advertisement
Without a landing page builder (like LeadPages), you have to hire developers and designers to make landing pages. The building of landing pages without a landing page software can take months and may cost several thousand dollars
Thanks to LeadPages (landing page builder), you can create landing pages without any technical experience.
A good landing page builder must have good conversion-optimized templates, great customizability, and good analytics
What Is LeadPages ?
It is a drag-and-drop software mainly used to build landing pages.
It has important features to help you in your marketing strategy.
In fact, it focuses on conversions: the big goal is to convert the visitors (of your website, landing page, etc) into leads. Then with these leads, you have to convert them into customers.
With it, you can build your landing page quicker on your WordPress website than when you try to create it with your existing theme
It has many integrations with other software like email marketing tools (Active Campaign, Aweber, etc) and Webinar tools ( Gotowebinar, WebinarJam, etc)
Landing Page Templates And Other Options For Conversion Rate Optimization
With LeadPages, you can build Thank You pages, Opt-In forms, Webinars, Launch pages, Checkout pages, 404 pages, Facebook landing pages, About Me pages, and Contest pages, etc
The niches of these templates are real estate, software, and technology, restaurant, and food, author, automotive, creative services, business and marketing, education, entertainment and travel, financial and legal, health and wellness, home service, personal development, etc.
With LeadPages, you can also make Leadboxes(pop-up opt-in forms ), social media Ads, alert bars, Leadlinks (email trigger links),leadDigits, and complete websites.
There are three types of Leadboxes: Standard Leadbox (pop-up opt-in form), Pop-up Leadbox (a leadbox becomes visible after a defined amount of time ), and Exit leadbox (a leadbox appears when you decide to leave the website)
Thanks to Leadlinks, your list subscribers can sign up for an offer with one click: for example, they can sign up for a webinar with one click. It is one of the most effective email marketing strategies.
Don’t forget: you can’t use leadlinks with 1ShoppingCart or AWeber (they are email marketing software) because their terms of service ban it (leadlinks).
You can use Leadlinks only if you subscribe to the Pro plan or the advanced plan.
It is cheaper than other landing page builders like Instapage and Unbounce but it is more expensive than WordPress page builders like Thrive Themes and Elementor.
What is LeadDigits?
In fact, building a phone number list is more difficult than building an email list.
But SMS marketing is far more effective than email marketing because people spend much more time on their phones than at their email addresses and it is easier to reply by mobile phone than by email
Leadpages Editors: Standard Editor And Drag And Drop Editor
The templates are categorized by:
1-From newest to oldest
2-Highest converting to least converting
3-Category (Thank You pages, Opt-In forms, etc)
4-Industry or niche (real estate, software, etc)
There are two types of templates: Standard and Drag-and-Drop.
The Standard templates can only be customized by the Standard editor and the Drag-and-Drop templates can only be customized by the Drag-and-Drop editor (introduced in 2016).
There is a specific editor for each type of template (Standard and Drag-and-Drop ).
You have to know that you can’t customize Standard templates as you want (there are limits with customization).
So if you have the choice between Standard editor and Drag and Drop editor, you have to choose the Drag and Drop editor because it has more options with customization
Even if the standard templates are with limited customization, you can make changes like text and font, element colors, image and video
You have to know also that there are free and premium (not free) templates in LeadPages: there are more than 130 free templates (mobile-responsive) and many paid templates.
You can also build your landing page from scratch.
So you have two choices: you make your customization from an existing template or you make your landing page from scratch
When you customize an existing template, It is not advisable to make many modifications because you will decrease its conversion rate
You have to know also that LeadPages does not have a separate editor for the landing page mobile version like Instapage (the landing page builder competitor of LeadPages).
LeadPages Website Templates
In LeadPages, there are website templates: these templates make a far easier website building task.
So you have the only task to customize these templates( you don’t need a website builder like Wix, Weebly, etc)
In LeadPages, you can track every landing page, Pop-up (Leadboxes), and A/B testing: views, unique views, conversions(opt-in), conversion rate, earnings (when you use LeadPages checkouts only available in the pro and advanced plans )
So, LeadPages analytics will help you to test your landing pages, your pop-ups (LeadBoxes), and your A/B testing
The good thing about LeadPages is that you don’t need to be an expert in HTML and CSS coding to build landing pages.
It oversimplifies the task of the user.
You have to know that the Standard plan is for new businesses.
The Pro plan is for growing businesses and the advanced plan is for agencies.
LeadPages (The price)
LeadPages does not have a free plan but it has a free trial of 14 days and a 30-day money-back guarantee with all its plans.
So it can’t be a free option
The price of the standard plan of LeadPages is $ 37 per month.
The standard plan does not include many features of the pro and advanced plans like A\B split testing, leadlinks (email trigger links), online sales and payments, sub-accounts, etc.
With the standard plan, you can only contact technical support via email.
So, you can’t contact them with the live chat
LeadPages Plans (Monthly Price Vs Annual Price)
The standard plan of LeadPages costs $37 per month.
That means you will be charged $444 for the first year.
But if you subscribe for an annual subscription then the price will be dropped to $324 which is 27% less than paying by a month-to-month subscription.
The pro plan of LeadPages costs $79 per month.
That means you will be charged $948 for the first year.
However, if you subscribe for an annual subscription then the price will be dropped to $708 which is 25% less than paying by month to month subscription
The advanced plan of LeadPages costs $321 per month.
That means you will be charged 3852$ for the first year.
However, if you subscribe for an annual subscription then the price will be dropped to 2388 which is 25% less than paying by month to month subscription
The Price Of LeadPages Plans When They Are Billed Monthly
The Price Of LeadPages Plans When They Are Billed Annually
You can pay LeadPages plans by:
1-Debit cards that accept recurring payments
The Main Features Of The Standard Plan:
Connect to 1 domain
Create unlimited landing pages, pop-ups, and alert bars
Receive unlimited traffic and leads
Get a free custom domain with a yearly purchase
Have a free hosting
Receive lead notifications
Contact technical support by email
Integrate with more than 40 standard integrations
The Main Features Of The Professional Plan:
Connect up to 3 domains so you can have multiple brands or products on the same account
create unlimited landing pages, pop-ups, and alert bars
receive unlimited traffic and leads
get a free custom domain with an annual purchase
get a free hosting
receive lead notifications
contact technical support (via chat and email)
able to integrate with more than 40 integrations
sell sales online and receive payments
test unlimited A/B split testing
make email triggers links
make 10 opt-in text campaigns
The Main Features Of The Advanced Plan:
Connect up to 50 sites
Create unlimited landing pages, pop-ups, and alert bars
Receive unlimited traffic and leads
get a free custom domain with an annual purchase
get a free hosting
receive lead notifications
contact priority phone technical support
integrate more than 40 standard integrations
sell sales online and receive payments
get email triggers links
make 10-opt-in text campaigns
integrate with advanced integrations
get 5 pro-sub accounts, 50 extra opt-in text campaigns, and a 1-on-1 quick start call
With all LeadPages plans ( standard, pro, and advanced ), you can create an unlimited number of landing pages and alert bars.
You can also receive an unlimited number of visitors and leads.
Don’t forget that LeadPages does not own an email marketing software program
Hosting And Custom Domain
LeadPages is a hosted solution so you don’t need to buy a hosting solution from web hosting companies like Bluehost, SiteGround, etc.
If you use LeadPages, you have the choice between the LeadPages domain (yourdomainename.lpages.co) and your own custom domain(yourdomain.com)
It is not advisable to use the domain extension lpages.co because it will look less professional.
LeadPages is secure because it owns its automatic SSL encryption and its HTTPS protocols.
With blog posts, you will improve your website SEO (search engine optimization), so you will receive more visitors and more potential clients.
You can also share these blog posts via social media so you will receive more visitors to your site so you will improve the number of your potential clients.
In short, Blogging can be a marketing strategy to get traffic from some search engines like Google, bing, yahoo, etc and from social media (Facebook, Twitter, LinkedIn, etc)
In fact, WordPress CMS has the best blogging features.
So it is more effective on Blogging than LeadPages
But if you want only blogging, LeadPages is not a good option.
It is advisable to use a host and a WordPress content management system (CMS)
A/B testing or split testing is a very important tool for the optimization of your landing page, your funnel, etc
Changing a word, a color, a button, or adding an element to an image can double, triple, or more your conversion
Split testing is available only in the professional plan( $79 per month ) and the advanced plan of LeadPages ($321 per month)
With LeadPages, you can create more than 2 variations of your landing page at the same time but you can only make A/B testing in the standard editor (with the standard templates).
So, you can’t do A/B testing with the drag-and-drop editor.
It is one of the disadvantages of LeadPages
Leadpages has many integrations with many other software and platforms (email marketing software, webinar software, etc)
With Google Analytics, you can know what the most effective blog posts
It is compatible with Shopify which is a powerful E-commerce platform for online stores and retail point-of-sale systems
Email marketing is still the most important part of any digital marketing strategy.
It integrates with many efficient email marketing software like Active Campaign, Aweber, Constant Contact, ConvertKit, Drip, Emma, Getresponse, iContact and MailChimp
It is compatible with Bing Ads, BrightRoll, Facebook Ads, Instagram Ads, and Google Ads
It integrates with Hubspot, Marketo, Ontraport, and Zapier.
Besides, LeadPages is compatible with Leadsbridge
It is important to know that if you want to integrate LeadPages with Hubspot, Pardot, Marketo, and Salesforce, you have to choose the advanced plan of LeadPages ($321 per month).
It integrates with Stripe and it is compatible with Paypal through which you can receive your payments
It is compatible with Facebook, Instagram, LinkedIn, and Twitter.
With LeadPages, you have an Ad builder for Facebook and Instagram Ads
It integrates with WordPress and is compatible with Drupal, Joomla, Squarespace, Weebly, and Wix
It is compatible with Vimeo, Wistia, and Youtube
It is compatible with Chat.io and LiveChat
It is compatible with Acuity, Calendly, OpenTable, and Timetrade
It integrates with Gotowebinar and WebinarJam
Thanks to Zapier, LeadPages integrates with more than 1000 online marketing software
You can find the checkout features only (the ability to accept payments) in the professional plan ($79 per month ) and the advanced plan ($321 per month)
The checkout tool lets you just sell a one-time payment plan and you can’t make monthly subscription payment plans and free trials.
Upselling is one of the best methods to earn more money.
LeadPages allows you to create post-checkout and 1-click upsells.
However, LeadPages doesn’t allow you to add order bumps on your checkout pages.
Order Bumps is also a powerful method to earn more money but it is not available on Leadpages
The checkout features of Leadpages allow you to get payments with Stripe.
However, LeadPages is compatible with Paypal but is not integrated with it (Paypal)
However, LeadPages is not compatible and it can not integrate with any shipping solutions even with Zapier
Sharing Your Landing Pages
With it, you can share landing pages with LeadPages users.
LeadPages permits you to make a popup form that can be used on the different pages of your website or your landing page.
The Feature is named “Leadbox”
Popup forms is an important thing to know and to use in every email marketing strategy
The Customer Support
The Customer support is available Monday through Friday: 9 AM -5 PM EST
With all plans ( standard, professional, and advanced), customer support is available by email.
However, the professional and advanced plans include live chat support for quick help and the only advanced plan includes phone support: Monday-Friday from 9 am -5 pm.
So, there are three support channels: email support ( all subscribers can benefit from it ), chat support (only the subscribers of the Pro and the Advanced plans can benefit from it), and phone support( available only for the advanced plan users )
LeadPages pays 30% in recurring commission
Nevertheless, you can’t build your own affiliate program with LeadPages
With LeadPages, you don’t need to know how to code and how to design to build a good landing page.
So, it is an option for users who don’t know how to code or simply want to build landing pages quickly without spending time coding and designing
If you want to build only an awesome landing page, LeadPages is one of the best choices.
What about you? What do you think? Let me know in the comments!
FAQ( Frequently Asked Questions)
1-Is There A Free Plan of LeadPages?
No, there is not a free plan but it has a free trial of 14 days and a 30-day money-back guarantee
2-What Are Its Features ?
With it, you can make landing pages, pop-ups, alert bars, and complete websites
3-What Is Its Main Goal ?
It focuses on conversion rates especially to build an email list (the most important thing in every email marketing strategy).
It is the main feature of LeadPages.
4-Can You Connect Your Personal Domain To LeadPages?
Yes, you can connect your personal domain to it
5-Do You Need A Website To Use LeadPages?
No, you don’t need a website to use it.
It is a good thing if you want to test some landing pages without spending time or money to build a website.
Keep in mind you have a free trial of 14 days and a 30-day money-back guarantee
6-Do You Need Your Credit Card Information To Get The Free Trial Of 14 Days?
Yes, you need your credit card information to get your free trial of 14 days
7-What Are The Best LeadPages Alternatives?
InstaPage, Thrive Themes and OptimizePress can be some good alternatives
8-Which Email Marketing Tools Can You integrate LeadPages to them?
You can integrate LeadPages with ActiveCampaign, Aweber, Constant Contact, ConvertKit, Drip, Emma, Getresponse, IContact and MailChimp
9-Can You integrate LeadPages With Facebook?
Yes, you can integrate LeadPages with Facebook.
So you can create Ads thanks to LeadPages Ad builder.
LeadPages will help you to do good ads thanks to its filters
10-Can You integrate It With Instagram?
Yes, you can integrate LeadPages with Instagram and you can create Ads thanks to LeadPages Ad builder
11-Can You integrate LeadPages With WordPress?
Yes, you can integrate LeadPages with WordPress because there is a leadPages plugin in WordPress
12-How Do You Learn To Use LeadPages ?
It has Its own Blog with many blog posts.
These posts will help you to learn how to use it
You can also join its Community on Google plus where you can get answers to your questions.
There are also LeadPages Knowledge base and LeadPages Podcast
13-What Is The Difference Between Clickfunnels And LeadPages?
In summary, Clickfunnels focuses on sales funnel building and LeadPages focuses on Landing pages building
14-Is LeadPages Secure?
Yes, it is secure because it owns automatic SSL encryption and HTTPS protocols
15-What Is The Main Similarity Between Clickfunnels And LeadPages?
The main similarity between Clickfunnels and LeadPages is conversion optimization.
16-What Are Your E-commerce Options When You Use LeadPages?
You can use its checkouts features when you choose (advanced or pro plan).
So you can sell your products and your services think to Stripe that accepts almost all credit cards
17-Do You Need A Tool Or A Software To Use LeadPages?
No, you don’t need any tools or any software to use it.
But if you want to use email marketing, you have to integrate your LeadPages account with an email marketing software and if you want to receive payments with advanced or pro plans, you have to own a Stripe account.
18-How Much Does LeadPages Cost?
Yearly plans are :
Standard plan at $27 per month
Pro plan at $59 per month
Standard plan at $239 per month
Monthly plans are :
Standard plan at $37 per month
Pro plan at $79 per month
Standard plan at $321 per month
19-What Are The Alternatives To LeadPages?
If you are not happy with LeadPages, there are other alternatives like InstaPage, Thrive Themes and OptimizePress
20- What Are The Advantages Of LeadPages?
The advantages are:
1- You don’t have to hire developers and designers to make landing pages.
The building of landing pages without a landing page software can take months and may cost several thousand dollars
2- there are no traffic limitations in all LeadPages plans.
3-LeadPages is simple to use (you don’t have to learn many things to use it ) and not very expensive.
It is cheaper than many other landing page builders like Instapage and Unbounce
4-You can choose your landing page templates by their conversion rates.
It is a cool feature that you can benefit from.
LeadPages has this feature because it analyzes the data of the landing page templates of over 45000 LeadPages users for years
5-There are many integrations of email marketing and webinar services
21- What Are The Disadvantages Of LeadPages?
The disadvantages are :
1-In the standard plan, there is no A/B testing.
Keep in mind, A/B testing or split testing is a very important tool for the optimization of your landing pages.
Changing a word, a color, a button, or adding an element to an image can double, triple, or more your conversion rates
2-With LeadPages, you can’t customize your page for different devices such as desktop, tablet, and mobile: if you make some modifications to your desktop page you will automatically make modifications in your mobile, laptop, and tablet versions of the same page.
It does not have a separate editor for the landing page mobile version like Instapage (the landing page competitor of LeadPages).
3-It is more expensive than most WordPress Page builders like Thrive themes and Elementor
4-Not all plans (Standard, Pro, and advanced ) have the same features: for example, a standard plan does not include many features like A\B split testing, leadlinks (email trigger links), online sales, and payments, sub-accounts, etc.
So you have to upgrade to the Pro plan ( $79 per month) or the advanced plan ($321 per month).
With the standard plan ($79 per month), you can contact only the technical support via email
5-You can’t customize your Standard templates as you want.
So, LeadPages is not very flexible with the Standard templates.
When you have clients that ask you to build landing pages, you have to take care of the smallest details.
So if the templates are not very customizable, you have a real problem to achieve your goals of customization.
6-You can only make A\B testing with the standard templates (there is a problem with customization with these templates)
7-LeadPages does not have an enterprise option
22-When Is LeadPages Right For You?
It is right for you:
1-If you can pay at least $37 per month
2-If landing pages are part of your marketing strategy
3-You can’t build landing pages by yourself
4- If your Facebook ads are linked to your landing pages
5-You have to integrate your landing page builder with much other software
6-You have an unlimited number of visitors to your landing page
7-You have to build an unlimited number of landing pages
8-You want many available templates (several hundred templates) in many niches (many industries)
9-You don’t need highly customizable landing pages
23-When Isn’t LeadPages Right For You ?
It isn’t right for you:
1-If you can’t pay at least $37 per month
2-If landing pages are not a part of your marketing strategy
3-You don’t need highly customizable landing pages
24-What Are The types Of Pages Available On LeadPages?
There are: thank you pages, opt-in forms, webinars, launch pages, Checkout pages, 404 pages, FB landing pages, About Me pages, and Contest pages, etc
25-Is LeadPages Mobile-Responsive ?
Yes, it is mobile-responsive
26-What Is LeadBox ?
LeadBox is the opt-in form that has a call-to-action (CTA). There are three types of Leadboxes: Standard Leadbox (pop-up opt-in form), Pop-up Leadbox (a leadbox becomes visible after a defined amount of time ), and Exit leadbox (a leadbox appears when you decide to leave the website)
27-What Is Leadlinks ?
Leadlinks (email trigger links) lets your list subscribers sign up for an offer by one click: for example, you can sign up for a webinar with one click or you can add your subscribers to another list.
It is one of the most effective email marketing strategies.
You can use Leadlinks only if you subscribe to the Pro plan or the Advanced plan.
28-What Is Leaddigits ?
Leaddigits allows you to build your phone number list via SMS.
It is an SMS marketing strategy
29-What Is The Difference Between WordPress (Self-Hosted And Free Solution) And LeadPages?
WordPress is a self-hosted and free solution and it is a website builder however LeadPages is a hosted solution and it is both a website and landing page builder
30- What Is The Big Difference Between LeadPages And An Email Marketing Software Program Like MailChimp And Aweber?
LeadPages helps you to grow your email list however an email marketing software program like Mailchimp and Aweber helps you to send a big number of emails to your email list subscribers.