Kartra: Is Really Right For You? (2022)

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This post is a Kartra review.

This new review will show you everything you need to know about Kartra

Today, many entrepreneurs don’t know how to code or design

  1. A basic website
  2. Sales funnels
  3. And landing pages
  4. Etc

that convert traffic into sales.

Many software companies try to solve these problems.

Kartra is an example of these pieces of software.

Kartra is a Saas (Software as a Service),cloud-based, and all-in-one solution.

This software receives periodic updates from its developers.

Kartra is good for small businesses and startups but it is not good for complex websites like hotels.com.

In fact, many small businesses and startups can not afford a team of designers and developers to build a successful online business (websites, funnels, landing pages, etc )

Even if you don’t have to learn HTML language and coding with Kartra,this software needs time to learn how to master it.

Before you start this Kartra review, If your email list is over 50000 subscribers: Kartra becomes very expensive (more than $499 per month)

Thanks to Kartra, you can sell all products (digital and physical) and services.

Kartra Overview

Kartra was created by Andy Jenkins (late) and Mike Filsaime (by Genesis Digital) in April 2018.

Genesis Digital has also created WebinarJam and EverWebinar (two webinar services).

WebinarJam is for live webinars and Everwebinar is for automated webinars.

With all plans of Kartra, you don’t have to pay for third-party services like:

  1. video hosting service
  2. helpdesk service
  3. calendar or scheduling software
  4. etc.

So with Kartra, you don’t need many integrations because Kartra has many features.

But, you have to pay a third-party service, if you want to host Webinars.

What Is Kartra?

Kartra is an all-in-one solution software that has the following features:

  1. Page builder (you can build your pages from scratch or from Kartra templates).
    1. There are squeeze pages
    2. Home pages
    3. Video sales letter pages
    4. Checkout pages
    5. Thank you pages
    6. Long sales pages
    7. Coming soon pages
    8. Error 404 pages
    9. Upsell pages
    10. Downsell pages
    11. Live event pages
    12. Affiliate pages
    13. Legal pages
    14. Membership login
    15. Webinar registration
    16. Product review,
    17. Product launch pages
    18. etc)
  2. Opt-in form builder (you can create opt-in forms, double opt-in forms, pop-ups, and alert bars)
  3. Lead management system
  4. Email marketing software (you don’t need to pay an email marketing tool like ActiveCampaign, Drip, ConvertKit, etc)
  5. Checkout and shopping cart (you don’t need to pay a checkout and shopping cart software like ThriveCart and SamCart)
  6. Membership site builder (you don’t need to subscribe to a membership site builder like Kajabi and Thinkific )
  7. Video hosting (you don’t need a video hosting service like Youtube, Vimeo, and Wistia )
  8. Helpdesk (you don’t need helpdesk service)
  9. Calendar ( you don’t need a calendar or scheduling software)
  10. Affiliate management software (this feature is available in all Kartra plans. So, you don’t have to buy an affiliate management software like Post Affiliate Pro and PartnerStack )
  11. Heatmap( you don’t need a heatmap service like Smartlook ).

Why Is Kartra Important ?

For example, if you want to buy all the features of Kartra from different pieces of software, you have to pay:

  • a landing page builder like LeadPages ($37 per month)
  • email marketing tool like Getresponse ($15 per month)
  • Course hosting tool like Teachable ($39 per month)
  • Shopping Cart tool like SamCart($49 per month)
  • Affiliate management software like iDev Affiliate( $39 per month)
  • Video Hosting Service like Wistia ($99 per month)
  • Helpdesk software like freshservice ($25 per month)
  • Calendar software like Calendly ($8 per month)
  • Heatmap software like Smartlook ($31 per month)

In summary, you don’t need to subscribe to

  1. An email marketing software
  2. A video hosting service
  3. An affiliate management software
  4. A Membership site builder
  5. A Helpdesk software
  6. A Calendar software
  7. A Heatmap software.

So you will save money every month

Kartra Page Builder

Thanks to Kartra page builder, you can build your website pages or your funnels from Kartra templates or from scratch

When you customize your pages, you have to know that every page is structured with two principal parts.

The two parts are sections and elements(or widgets).

Elements are inside sections.

Sections are like testimonials, pricing tables, FAQs, etc.

And elements are like Headline, Image, Text, Button, etc

With Kartra, there are more than a hundred page templates.

Funnels are called campaigns.

And Kartra offers many types of pop-ups like Landing pop-ups, Exit pop-ups, Checkout pop-ups, and Video pop-ups

The types of campaigns(or funnels) are:

  1. Simple list builder
  2. List builder
  3. Quick Launch
  4. 4-Day Cash Machine
  5. Book Funnel
  6. eShop Campaign
  7. MasterClass Campaign
  8. Agency Campaign

Simple list builder and List builder are designed to build your email list

The goal of Quick Launch is to launch products

The purpose of the 4-Day Cash Machine is to make sales to an existing list

MasterClass Campaign is a webinar campaign.

But keep in mind, Kartra doesn’t host webinars.

Kartra Lead Management Software

Thanks to the lead management software, you have some pieces of information about your leads (contacts).

You have their first names, their last names, their emails, their companies, their phone numbers, and their addresses. Furthermore, you will know the money they spent with you, their lead scores when they joined you.

You can also tag them, and add notes about them

You are able to know the emails that they received, the emails that they opened.

Moreover, you will also know the products that they bought.

Furthermore, you can see the progression of your customers in your funnels.

With these pieces of information, you can know if your customers are cold or warm, or hot.

Then you can send them the appropriate emails.

The Important Features Of Each Plan Of Kartra (Starter, Silver, Platinum, Gold)

Kartra Prices

The Main Features Of The Starter Plan :($99 per month)

  • Your email list must be less than 2500 contacts(or leads)
  • You can own 1 custom domain
  • With This plan, you can send up to 15,000 emails per month
  • You can host videos in Kartra 50 GB bandwidth per month
  • You can build  100 pages
  • With this plan of Kartra, you can host 50 videos
  • You can sell up to 20 products
  • With this plan you able to build 2 membership sites
  • You can add an admin
  • You can connect to one helpdesk

The Main Features Of The Silver Plan:($199 Per Month)

  • Your email list must be less than 12500 contacts (or leads)
  • You can own 3 custom domain
  • With This plan, you can send an unlimited number of emails per month
  • With this plan, there is unlimited bandwidth per month
  • You can host unlimited videos
  • You can build unlimited pages
  • With this plan, you can sell unlimited products
  • You can build an unlimited number of membership sites
  • You can add an unlimited number of admins
  • With this plan, you can connect to an unlimited number of helpdesks
  • You have the feature of Kartra Agency

The Main Features Of The Gold Plan:($299 Per Month)

  • Your email list must be less than 25000 contacts(or leads)
  • You can own 5 custom domain
  • With This plan, you can send an unlimited number of emails per month
  • With this plan, there is unlimited bandwidth per month
  • You can host unlimited videos
  • You can build unlimited pages
  • With this plan, you can sell unlimited products
  • You can build an unlimited number of membership sites
  • You can add an unlimited number of admins
  • With this plan, you can connect to an unlimited number of helpdesks
  • You have the feature of Kartra Agency

The Main Features Of The Platinum Plan :($499 Per Month)

  • Your email list must be less than 50000 contacts(or leads)
  • You can own 5 custom domain
  • With This plan, you can send an unlimited number of emails per month
  • With this plan, there is unlimited bandwidth per month
  • You can host unlimited videos
  • You can build unlimited pages
  • With this plan, you can sell unlimited products
  • You can build an unlimited number of membership sites
  • You can add an unlimited number of admins
  • With this plan, you can connect to an unlimited number of helpdesks
  • You have the feature of Kartra Agency

You can say that all plans are limited by the number of contacts(or leads).

This is a real drawback if you have a huge email list.

The starter plan of Kartra does not have the Kartra Agency feature.

It is limited by the number of emails.

You can send up to 15000 emails per month, you can only host 50 videos, and create 100 pages.

However, with other plans (Silver, Gold, and Platinum), you can send an unlimited number of emails.

You can also host an unlimited number of videos, and create an unlimited number of pages.

Related article: Clickfunnels Vs Kartra

The People Who Can Use Kartra

The people who can use Kartra are:

  1. Agency or Freelancer
  2. Ecommerce
  3. Coaching or Consulting
  4. Network Marketing
  5. Local Small Business
  6. B2B
  7. Blogging or Affiliate Marketing

Kartra Pricing

Kartra has four plans:

1-Starter ($99 per month)

2- Silver ($199 per month)

3-Gold($299 per month)

4-Platinum($499 per month).

The main differences among these plans are:

  1. The number of emails per month you are able to send
  2. The number of contacts you are able to contact
  3. The monthly amount of bandwidth

It does not have a free plan but it has a trial of 14 days.

The trial of Kartra costs $1 and has a 30-day money-back guarantee.

Kartra Plans:Main Similarities And Differences

All the plans (Starter, Silver, Gold, and Platinum) have almost the same features (email marketing tool, sales funnel builder, etc).

The only difference among these plans is the power of these features.

All the plans are limited by the number of leads (or contacts).

With the starter plan, you can send only 15000 emails per month and you can host a limited number of videos.

These features (the number of emails and the number of videos) become unlimited when you upgrade to the Silver, Gold, and Platinum plans.

With the starter plan, your video hosting is limited.

You have only 50 GB of bandwidth.

This feature becomes unlimited when you upgrade to the Silver, Gold, and Platinum plans.

In the starter plan, you can host only 100 pages.

If you want to host unlimited pages, you have to upgrade to the Silver, Gold, and Platinum plans.

Therefore, if you need many funnels to market your business or you share many funnels with your customers.

You have to upgrade at least to the Silver plan of Kartra

Kartra Page Builder

Funnel building

With Kartra, you can build your funnels and your websites from scratch.

Or you can customize them from free or paid templates.

There are many types of templates of funnels

  1. Sales pages
  2. Squeeze pages
  3. Checkout pages
  4. Thank you pages
  5. Up-sell pages
  6. Down-sell pages
  7. Etc

Kartra has a drag-and-drop editor(WYSIWYG=what you see is what you get).

All the pages built in Kartra are mobile responsive.

Don’t forget there are many people who use their mobile phones to visit your website.

In fact, there is an important traffic that comes from mobile phones even more important than the desktop traffic

The Goal Of Funnels

You build funnels for three main reasons:

  1. To build your email list
  2. Sell sales
  3. Host an event like live webinars or recurring webinars.

You can’t host directly live webinars or recurring webinars with Kartra.

You have to integrate Kartra with a webinar service like WebinarJam (live webinar) and EverWebinar (evergreen webinar)

Main Strategy Of This Software On Funnel Building

When you build funnels with Kartra you have to know the end of your marketing strategy first

Kartra Opt-In Form Building

With Kartra, you can build email opt-in, pop-ups, etc.

You can put them on your landing pages or embed them on your website.

Opt-in form building must be the backbone of every online marketing strategy.

Because your website can be hacked, your social media accounts can be banned.

In fact, you own only your email list and you have to grow it.

Moreover, email marketing has always the best ROI (return on investment).

So, good opt-in forms are important to have in every email marketing strategy

With Kartra, you can build good opt-in forms.

Don’t forget your opt-in form must be GDPR-compliant if you have customers from the EU (European Union)

Checkout And Shopping Cart

Shopping cart abandonment is one of the biggest problems of online business.

There is between %60 and %80 of shopping cart abandonment.

So you must have a good checkout page to decrease your shopping cart abandonment

The checkout page must be trustworthy and professional.

Otherwise, some of your potential customers will leave your website without paying you.

And they will never return and you will have a bad reputation

Cart abandonment is a huge problem for online businesses.

So to minimize this big challenge, your checkout page must be the fastest possible.

Keep in mind, the more your checkout page is slow, the more you will lose potential customers.

The more your checkout page looks insecure, the more you will lose potential customers.

Kartra checkout pages can be built from templates or from scratch.

So with the secure and optimized checkout tool of Kartra, you can :

  1. upsell (you suggest to your customers a (physical or digital) product or service more expensive than the initial purchase)
  2. down-sell your customers. You suggest to your customers a (physical or digital) product or service less expensive than the initial purchase.

Furthermore, with the checkout tool of Kartra, you have the “order bump” feature

With Kartra, the checkout tool can create a one-time payment plan, payment plans, and subscription plans.

Besides, you can also make free trials.

Kartra integrates with Stripe and Paypal

With Kartra, you can translate the checkout pages into 12 different languages and 40 currencies.

Kartra sends automatic emails if a payment fails or the card expires

So Kartra save you time and energy

Upsell, Down-Sell, And Order Bump

With Kartra, you can upsell,down-sell, and “order bump” your products with one click.

They are checkout features of Kartra

First, you must know what is a one-click upsell page?

What is a one-click down sell page?

And what is an order bump?

One-click upsell offer must be more expensive than the product that your customer has just bought.

This offer must be on a separate page. When your customer refuses your one-click upsell offer you have to offer a one-click down-sell offer.

This offer must be also on a separate page.

The one-click down-sell offer must be cheaper than the initial purchase

Kartra owns the feature of “Order bump”.

It is a marketing strategy to improve sales like upselling,down-selling, etc.

” Order bump” is an offer made right at the checkout page.

Order bump offer doesn’t be far more expensive than the initial offer


Kartra has its own heatmap feature.

Thanks to the heatmap, you can know what engages your website visitors and what does not engage them.

It is an important analytic tool

Calendar Tool

Kartra owns a calendar tool. So if your customers want to set an appointment by themselves.

They are able to do this action (if you make 1-on-1 calls).

You can also send reminders to your customers in order to remember them about your appointments with them.

This tool will also improve your conversion rate.

SEO (Search Engine Optimization), Hosting And Domain

Kartra gives free hosting and SSL certificate for your website.

So, if you don’t make a blog for your website, you can use the hosting of Kartra.

You can also use the subdomain of Kartra: business.Kartra.com.

But when you use the subdomain of Kartra this can be seen as unprofessional by your customers.

It is advisable to have a blog.

WordPress has the best blogging features.

The goal of Kartra is not to be a competitor to WordPress but to complement it.

So, if you want to blog and you are not on a budget, WordPress Integration is advisable.

Don’t forget that blog posts bring organic traffic (free traffic) from search engines like

  1. Google
  2. Bing,
  3. etc

and blog posts bring also organic traffic from social media like

  1. Facebook
  2. Pinterest
  3. Twitter
  4. etc.

Organic traffic is one of the best traffic sources because this traffic is free and periodic and when it comes from search engines is targeted.

Email Marketing Tool

With the email marketing software of Kartra, you can send email sequences to your audience.

With Kartra (Kartra mail), you can split test :

  1. Your emails (you are able to split-test up to 4 emails)
  2. You are able also to split test the subject line and the body

Video Hosting

The Importance Of Video In Online Marketing

Social Media like Facebook, Instagram, Twitter, etc prefer videos in comparison to images and written text because videos

  1. Catch more the attention of visitors
  2. Let visitors stay more on the platform

In online marketing, sales videos are far more effective than sales pictures.

Videos are the present and the future of content marketing.

With sales videos, you can increase exponentially your sales.

So videos must be a part of every online marketing strategy

Video Hosting

Kartra is able to host your videos.

So, with Kartra you can follow your users’ progress on your videos

  1. If they see all the video or not
  2. And if they don’t see all the video, how long do they watch your video?

So if you want to push him to see the whole video you can send them emails.

It is also an important thing to know the degree of interest of your customers or your potential customers.

It is important to know this information to define your marketing strategy.

This information will help you also to improve your conversion rates

When your potential customers see your videos on Kartra, you can choose the moment when a call to action appears. This call to action can be

  1. Pop-up
  2. Checkout buttons
  3. Share buttons
  4. Etc

You can also tag your customers on how much they watched your videos.

Then you choose the appropriate marketing strategy with them( your email marketing strategy for example).

You can also watermark your videos: watermarks help to protect your intellectual property.

Kartra video hosting tags your customers or your potential customers based on how long they watched your video.

You can also show social media shares

Video Hosting In The Starter Plan ($99 Per Month)

However, you have to know that the video hosting feature is limited in the starter plan of Kartra ($99 per month):50 GB of bandwidth.

So, you can’t upload an unlimited number of videos, you have

  1. To choose the most important videos to host them in Kartra
  2. To host your less important videos on youtube and embed them on your Kartra funnels.

However, with(the silver, the gold, and the platinum) plans of Kartra, you have unlimited bandwidth.

So, you are not limited by the number of videos.


What is a webinar?

The word Webinar is a mix of two words web and seminar.

It is one of the most effective marketing strategies to sell your products(physical and digital) and services.

Keep in mind, thanks to webinars, you can:

  1. Get many leads
  2. Market high-ticket products
  3. Increase your sales and mostly your high-ticket products

With Kartra, you can’t host your webinars, you can only create landing pages for your webinars.

The company Genesis Digital that created Kartra has two webinar software:

  1. WebinarJam
  2. EverWebinar

So, if you want, you can integrate Kartra with one of them.

WebinarJam is for live webinars and Everwebinar is for automated webinars.

Membership Site Building

The Importance Of Membership Site Building

Nowadays, E-learning has become a real business.

It represents 46.67 billion US dollars and membership sites have become one of the effective ways to earn money online.

What is a membership site?

A membership site is a website where you find content protected by a member login page

If you are an expert in a field and you want to share your expertise.

One of the best ideas is to build a membership site. With Kartra, you can build membership sites.

With Kartra, you can host :

  1. Videos
  2. Audio
  3. Downloadable documents.

Thanks to Kartra, you can:

  1. Build a multi-tier membership site
  2. Send your customers congratulation messages
  3. Let your students comment with you and with themselves: you can answer their questions and you are able to know their needs
  4. Control their comments on the platform
  5. Remind your customers to renew their subscriptions automatically

Kartra offers four access levels: for example, you can name them like Kartra: Starter, Silver, Gold, and Platinum

A/B Testing Or Split Testing

A/B testing or split testing is a very important tool for the optimization of

  1. Funnels
  2. Landing pages
  3. Ads
  4. Squeeze pages
  5. Opt-in pages
  6. Checkout pages
  7. Etc

Changing a word, a color, a button, or adding an element to an image can double, triple, or more your conversion

With Kartra, you can split test:

  1. Pages
  2. Headlines
  3. Images
  4. Videos
  5. Buttons

And you can choose the percentage of traffic on each :

  1. Page
  2. Headline
  3. Image
  4. Video
  5. Button
  6. Etc

With Kartra, you can split test four variations of your funnels, landing pages, etc

Behavioral Adaptive Marketing (BAH)

Kartra has the feature of Behavioral Adaptive Marketing

Affiliate Management Software

The affiliate program is a good strategy for small businesses that are not able to afford the expenses of ads (Facebook, google, bing, etc).

You pay your affiliates only when they make sales

So, for example, if you have an e-commerce store or a membership site.

Your affiliates (if you have some good affiliates )will skyrocket your sales.

So, it is advisable to build your own affiliate program.

Affiliate Management Software

The feature of building your affiliate program is available in all Kartra plans.

With the affiliate dashboard of Kartra, you can know:

  1. The earning by click
  2. Sales
  3. Rebills
  4. The conversions

Affiliate Program

You can also be an affiliate of the Kartra affiliate program.

This affiliate program gives you the tools to market its products (email swipes, banners, etc ).

When you promote Kartra, you will receive recurring commissions.

Sharing Funnels

With Kartra, you can easily share your funnels with other people (colleagues, clients, or friends).

You build a funnel and someone can clone your funnel on his account.

Don’t make this mistake.

You can only share Kartra funnels with Kartra users.

This feature is available on Kartra allows you to save time especially if the funnel is difficult to create

Moreover, with Kartra, you can also share emails and membership sites

With Kartra, you can also sell your funnels.

On this platform, there is a funnel marketplace

Helpdesk Or Support For Your Customers

Having new customers is five times more difficult than keeping your existing customers.

To keep your customers loyal to you, you have to own a good customer support service

When your business becomes more and more successful, you will have more and more questions and requests from

  1. Your customers
  2. Your potential customers.

Email only will not be enough to manage your conversations.

You will need a helpdesk to make the task of replying easier

Some people will not buy your products if there are no after-sales and product support.

With The helpdesk of Kartra, you can support your customers in 4 ways:

  1. With a support ticket
  2. Skype
  3. With the phone
  4. The live chat

This feature only can bring you more sales than if you don’t put it on your website.


Kartra has many integrations with many other software and platforms

  1. Email marketing software
  2. Webinar software
  3. Etc

Kartra Integrations

Membership Integrations:

Kartra is able to integrate into some membership systems like :

  1. aMember V4
  2. DAP
  3. Optimize Press 2
  4. S2 Member
  5. Wishlist
  6. Kajabi

Payment Gateway Integrations:

Kartra integrates with

  1. Stripe
  2. Authorize.net
  3. PayPal
  4. Braintree.

SMS Gateways Integrations:

Kartra integrates with

  1. Twilio
  2. Plivo
  3. Nexmo

Hub Connectors Integration:

Kartra integrates with Zapier

Email Marketing Service Integrations :

Kartra integrates with

  1. SendGrid
  2. MailGun
  3. Elastic Email


Kartra gives you educational sources to help you optimize your user experience:

Its blog posts will give you valuable information about Kartra

Kartraverse Training Center is divided into two parts: Kartranaut Training Program and Kartra Academy

Katranaut Training Program will help you to use the platform technically.

And Kartra Academy will help you to optimize the marketing features of the platform


If you want only to build

  1. Effective funnels
  2. Effective Opt-in forms
  3. Checkout tools and shopping cart
  4. Host videos
  5. Membership sites

you have to choose Kartra

What about you?

What do you think?

Let me know in the comments!

The video version of this blog post :

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