Clickfunnels Vs Kartra: Which Software Is Better For You? (2022)

By Mohamed Amine Hakim February 6, 2021 Sales Funnel 0 Comments

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This post is a review of Clickfunnels vs Kartra.

This new review will show you everything you need to know about Clickfunnels vs Kartra.

Today, many entrepreneurs don’t know how to code or design

a basic website
sales funnels
and landing pages
etc

that converts traffic into sales.

Many software companies try to solve these problems.

Clickfunnels and Kartra are some examples of these pieces of software.

Clickfunnels and Kartra are Saas (Software as a Service),cloud-based, and all-in-one solutions.

Both pieces of software receive periodic updates from their developers.

These two pieces of software are essential for small businesses and startups.

Both pieces of software are not good for complex websites like hotels.com.

In fact, many small businesses and startups can not afford a team of designers and developers to build a successful online business (websites, funnels, landing pages, etc )

Even if you don’t have to learn HTML language and coding with Clickfunnels and Kartra, These two pieces of software need time to learn how to master.

Kartra is harder to use than Clickfunnels because there are more features in Kartra.

Before this blog post starts the comparison between Clickfunnels and Kartra, If your email list is over 50000 subscribers, Kartra becomes very expensive (more than $499 per month).

Thanks to both Clickfunnels and Kartra, you can sell all products (digital and physical) and services.

Table of Contents

Clickfunnels Vs Kartra (Overview)

Clickfunnels Overview

It was created by Russell Brunson and Todd Dickerson in October 2014 and it is more popular than Kartra.

It has over 140000 members in January 2021

The main goal of Clickfunnels is to build effective funnels (utility before beauty):

Sales funnels
Launch funnels
Webinar funnels
Subscription funnels
Follow-up funnels
etc.

These effective funnels will convert your visitors into customers.

So, the main goal of Clickfunnels is the conversion of your visitors into customers.

It also teaches its customers online marketing thanks to Funnel Flix (the Netflix of Clickfunnels in marketing and personal development).

The co-founder of Clickfunnels software Russell Brunson has many books like :

So, you will learn many marketing strategies.

However, Clickfunnels has fewer features than Kartra.

So you have more integrations to do to have the same level of features as Kartra.

Kartra Overview

Kartra was created by Andy Jenkins (late) and Mike Filsaime (by Genesis Digital) in April 2018.

Genesis Digital has also created WebinarJam and EverWebinar (two webinar services).

WebinarJam is for live webinars and Everwebinar is for automated webinars.

Unlike Clickfunnels, with all plans of Kartra, you don’t have to pay for third-party services like:

video hosting service
helpdesk service
calendar or scheduling software
etc.

But, you have to pay a third-party service, if you want to host Webinars. With Clickfunnels, you can only host a live Webinar.

With Kartra, you don’t need many integrations because Kartra has many features.

What Is Clickfunnels?

The main goal of Clickfunnels is funnel building.

Funnel is a marketing strategy to turn people who don’t know you into customers or leads(contacts).

With Clickfunnels, you are able to down-sell, up-sell, and”order bump” your products.

Thanks to Clickfunnels, you can create easily :

Sales pages, Squeeze pages (the goal of a squeeze page is to collect your customer emails)
Up-sell pages, Down-sell pages, checkout pages, Event page, Thank You pages, affiliate sign-up pages, etc.
- You can build your pages from Clickfunnels templates or from scratch
  - thanks to a drag-and-drop editor(WYSIWYG=what you see is what you get))
You can create opt-in forms, double opt-in forms, pop-ups, etc with Clickfunnels opt-in form builder
Checkout pages (you don’t need to pay a checkout and shopping cart software like ThriveCart and SamCart)
Membership sites (you don’t need a membership site builder like Kajabi and Thinkific.
- But you have to remember that Clickfunnels membership site builder is not as good as the membership site builder of Kajabi and Kartra).
Your email marketing strategy thanks to Follow-Up Funnels (the own autoresponder of Clickfunnels formerly named Actionetics. It is available only in the platinum plan of Clickfunnels ($297 per month))
Your affiliate program thanks to Clickfunnels affiliate management software. You have to upgrade to the platinum plan of Clickfunnels ($297 per month) to own this feature)
Webinar pages/funnels and you can host live Webinars. You don’t need Webinar hosting software to host your live webinars like WebinarJam
A/B testing or split testing

Start Clickfunnels Free14 Day Trial Now

The Choice Between The Classic Funnel Builder And The Cookbook Builder Process

With Clickfunnels, when you want to build your funnels.

You have the choice between the Classic Funnel Builder and the Cookbook Builder Process.

The Classic Funnel Builder is for the more skilled users of Clickfunnels and the Cookbook Builder is for beginner users. Both the Classic Funnel Builder and the Cookbook Builder Process have premade funnels to customize

The Cookbook Builder Process lets you build your funnel based on:

the industry (Professional services, Ecommerce, B2B, Network marketing, Retail, Author/Speaker/Coach/Consultant, other)
The type of funnel(Lead funnel, Sales funnel Event funnel, other).

With the Classic Funnel Builder, you have the choice among four choices:

Collecting emails
Selling your product
Hosting a webinar
Creating a custom funnel

The Funnels In Clickfunnels

The funnels in Clickfunnels can be classified into three types of funnels:

Lead funnels
Sales funnels
Event funnels

There are two types of lead funnels:

Squeeze pages
Long-form application funnels.

Squeeze pages gather emails in return they offer your leads an offer.

Your offer can be a checklist, cheatsheet, template, swipe file, script, toolkit, etc.

Then, you will receive a thank you page.

While long-form application funnels collect more pieces of information, such as names, phone numbers, addresses, etc. And when you sign up, you will also receive a thank you page in your email

The thank-you page will help your contacts(or leads) to remember you.

Sales funnel is a succession of pages, pop-ups, emails, etc that push customers to buy

There are three types of sales funnel:

Two-Step “Tripwire”
Video Sales Funnel
Product Launch Funnel

Three are two types of Event Funnels:

Webinar Funnel
Evergreen Webinar Funnel.

Tripwire Offer

Tripwire offer is a cheap product that is not difficult to convince your customers to buy it

An example of a Tripwire offer is a free book offer with shipment charges.

Then, your customers must pay them (shipment charges). Another example of Tripwire is a free quiz, etc

Russell Brunson uses this strategy of Tripwire’s offer many times with his offers.

The examples are:

Traffic Secrets
Expert Secrets
DotCom Secrets
108 Proven Split Test Winners
Networking Marketing Secrets
Software Secrets
Funnel Hackers Cookbook
Etc

What is the Two-Step “Tripwire” funnel?

The funnel begins with the “Tripwire” offer (the cheap or the free product).

Then you can up-sell the initial purchased offer (“Tripwire” offer ).

Next, if the customer buys the up-sell product, you can up-sell the first up-sell product until the customer refuses your last up-sell product.

And after that, you can down-sell him another product.

So you can up-sell and down-sell thanks to one-click up-sell and one-click down-sell pages, and “order bump” forms

Clickfunnels Page Structure

In Clickfunnels, when you customize your pages, you have to know that every page is structured with four principal parts:

Sections
Rows
Columns
Elements (also called widgets)

On every page, you can put several sections.

In sections, you will find:

Rows
columns
elements

On rows, you will find:

Columns
Elements

Elements are inside columns.

In Clickfunnels, there are many types of widgets(also called elements).

Headline
Image
Text
Button
Input forms
Video
SMS Signup
Surveys
Pricing Tables
Progress Bars
Facebook Comments
FAQ Blocks
Countdown Timers
Custom HTML.

All these elements are customizable.

And with most of them, you can customize their background, colors, their margins, their fonts, and their alignments

With the drag and drop editor, you can add to your funnels:

videos
audios
images
content blocks (like Pricing Tables, FAQ, etc)
social media displays (Facebook, Twitter, Instagram, etc)
Pop-ups ( you have the choice where and when to put them),
etc

You can also with the drag and drop editor customize your funnels with manual codings like CSS and HTML

With Clickfunnels, it is easy to embed your Clickfunnels pages to your WordPress site.

However, it is more difficult to embed them on Squarespace websites

Clickfunnels has two plans: the standard plan ($97 per month) and the platinum plan (Earlier called Etison Suite($297 per month).

Clickfunnels has a free trial of 14 days with these two plans (standard and platinum)

The Important Features Of Each Plan Of Clickfunnels (Standard And Platinum)

The Main Features Of The Standard Plan Of Clickfunnels:($97 Per Month)

Free hosting with 20000 visitors
Unlimited contacts
Share the funnels you build with Clickfunnels members
You can make up to 20 funnels rapidly with the “drag ‘n’ drop” editor and pre-designed templates
Create up to 100 pages inside funnels
Connect up to 3 domains. Therefore, you can own various brands or products (digital and physical products) on the same account
You are able to connect up to 3 payment gateways thanks to the multiple direct integrations of Clickfunnels
You will have the technical questions replied by the customer support of ClickFunnels ( Chat support)
Learn on Funnel Flix of Clickfunnels: marketing and personal development
You can host live webinars

The Main Features Of The Platinum Plan Of Clickfunnels:($297 Per Month)

Free hosting with unlimited visitors
Unlimited contacts
Share the funnels you build with Clickfunnels members
You can make unlimited funnels rapidly with the “drag ‘n’ drop” editor and pre-designed templates
Create unlimited pages inside funnels
Connect up to 9 domains. Therefore, you can own various brands or products (digital and physical products) on the same account
You are able to connect up to 9 payment gateways thanks to the multiple direct integrations of Clickfunnels
With Follow-up Funnels(marketing automation), you are able to contact your audience whenever you want. This feature is not available in the standard plan of Clickfunnels
You will have the technical questions replied by the customer support of ClickFunnels ( priority chat support ). Moreover, you will benefit from weekly coaching
Learn on Funnel Flix of Clickfunnels: marketing and personal development. There is more content in the platinum plan than the standard plan
You can host live webinars

The Drawbacks Of The Standard Plan Of Clickfunnels

But there are some real drawbacks of the standard plan of Clickfunnels.

The standard plan of Clickfunnels lacks Follow-Up Funnels.

It is the own autoresponder of Clickfunnels formerly named Actionetics.

Follow-Up Funnels is available only in the platinum plan of Clickfunnels ($297 per month).

The standard plan of Clickfunnels lacks Backpack the own affiliate management program of Clickfunnels.

This last is available only in the platinum plan of Clickfunnels ($297 per month).

If you share many funnels more than 20 funnels and more than 100 pages with your customers.

For example, you have to upgrade to the platinum plan of Clickfunnels ($297 per month).

With the platinum plan, you can share an unlimited number of funnels with other people (customers, friends, etc)

The Other Important Features Of Clickfunnels

Clickfunnels has some important features like Digital Asset Delivery, TextOptin, ClickOptin, and ClickPop

Digital Asset Delivery makes the task of sending lead magnets to your leads (or contacts) easily via emails

TextOptin allows your leads(or contacts) to opt-in to your SMS list via SMS

ClickPop enable you to make pop-ups

ClickOptin lets the subscription process easier to your events: by a single click

What Is Kartra?

Kartra is an all-in-one solution software that has the following features:

Page builder (you can build your pages from scratch or from Kartra templates).
1. There are squeeze pages.
2. Home pages
1. video sales letter pages
2. checkout pages
3. Thank you pages
4. Long sales pages
5. Coming soon pages
6. error 404 pages
7. Upsell pages
8. Downsell pages
9. Live event pages
10. Affiliate pages
11. Legal pages
12. Membership login
13. Webinar registration
14. Product review,
15. Product launch pages
16. etc)
Kartra opt-in form builder (you can create opt-in forms, double opt-in forms, pop-ups, and alert bars)
Lead management system
Kartra email marketing software (you don’t need to pay an email marketing tool like ActiveCampaign, Drip, ConvertKit, etc)
Kartra checkout and shopping cart (you don’t need to pay a checkout and shopping cart software like ThriveCart and SamCart)
Membership site builder (you don’t need to subscribe to a membership site builder like Kajabi and Thinkific )
Kartra video hosting (you don’t need a video hosting service like Youtube, Vimeo, and Wistia )
Kartra helpdesk (you don’t need helpdesk service)
Calendar ( you don’t need a calendar or scheduling software)
Kartra affiliate management software (this feature is available in all Kartra plans. So, you don’t have to buy an affiliate management software like Post Affiliate Pro and PartnerStack )
Heatmap( you don’t need a heatmap service like Smartlook ).

Why Is Kartra Important ?

For example, if you want to buy all the features of Kartra from different pieces of software, you have to pay

a landing page builder like LeadPages ($37 per month)
email marketing tool like Getresponse ($15 per month)
Course hosting tool like Teachable ($39 per month)
Shopping Cart tool like SamCart($49 per month)
Affiliate management software like iDev Affiliate( $39 per month)
Video Hosting Service like Wistia ($99 per month)
Helpdesk software like freshservice ($25 per month)
Calendar software like Calendly ($8 per month)
Heatmap software like Smartlook ($31 per month)

In summary, with Kartra, you don’t need to subscribe to

an email marketing software
a video hosting service
an affiliate management software
membership site builder
helpdesk software
calendar software
Heatmap software.

So you will save money every month

Kartra Page Builder

Thanks to Kartra page builder, you can build your website pages or your funnels from templates or from scratch

When you customize your pages, you have to know that every page is structured with two principal parts.

The two parts are sections and elements(or widgets).

Elements are inside sections.

Sections are like testimonials, pricing tables, FAQs, etc. And elements are like Headline, Image, Text, Button, etc

With Kartra, there are more than hundred page templates.

In Kartra, funnels are called campaigns.

And Kartra offers many types of pop-ups like Landing pop-ups, Exit pop-ups, Checkout pop-ups, and Video pop-ups

The types of campaigns(or funnels) are:

Simple list builder
List builder
Quick Launch
4-Day Cash Machine
Book Funnel
eShop Campaign
MasterClass Campaign
Agency Campaign

Simple list builder and List builder are designed to build your email list

The goal of Quick Launch is to launch products

The purpose 4-Day Cash Machine is to make sales to an existing list

MasterClass Campaign is a webinar campaign.

But keep in mind, Kartra doesn’t host webinars.

Kartra Lead Management Software

Thanks to Kartra lead management software, you have some pieces of information about your leads (contacts).

You have their first names, their last names, their emails, their companies, their phone numbers, and their addresses. Furthermore, you will know the money they spent, their lead scores, when they joined you.

You can also tag them, and add notes about them

You are able to know the emails that they received and the emails that they opened.

Moreover, you will also know the products that they bought.

Furthermore, you can see the progression of your customers in your funnels.

With these pieces of information, you can know if your customers are cold or warm, or hot.

Then you can send them the appropriate emails.

The Important Features Of Each Plan of Kartra (Starter, Silver, Platinum, Gold)

The Main Features Of The Starter Plan Of Kartra:($99 Per Month)

Your email list must be less than 2500 contacts(or leads)
You can own 1 custom domain
With This plan, you can send up to 15,000 emails per month
You can host videos in Kartra 50 GB bandwidth per month
You can build 100 pages
With this plan of Kartra, you can host 50 videos
You can sell up to 20 products
With this plan you able to build 2 membership sites
You can add an admin
You can connect to one helpdesk

The Main Features Of The Silver Plan Of Kartra:($199 Per Month)

Your email list must be less than 12500 contacts (or leads)
You can own 3 custom domain
With This plan, you can send unlimited emails per month
With this plan, there is unlimited bandwidth per month
You can host unlimited videos
You can build unlimited pages
With this plan, you can sell unlimited products
You can build an unlimited number of membership sites
You can add an unlimited number of admins
With this plan, you can connect to an unlimited number of helpdesks
You have the feature of Kartra Agency

The Main Features Of The Gold Plan Of Kartra:($299 Per Month)

Your email list must be less than 25000 contacts(or leads)
You can own 5 custom domain
With This plan, you can send unlimited emails per month
With this plan, there is unlimited bandwidth per month
You can host unlimited videos
You can build unlimited pages
With this plan, you can sell unlimited products
You can build an unlimited number of membership sites
You can add an unlimited number of admins
With this plan, you can connect to an unlimited number of helpdesks
You have the feature of Kartra Agency

The Main Features Of The Platinum Plan Of Kartra:($499 Per Month)

Your email list must be less than 50000 contacts(or leads)
You can own 5 custom domain
With This plan, you can send unlimited emails per month
With this plan, there is unlimited bandwidth per month
You can host unlimited videos
You can build unlimited pages
With this plan, you can sell unlimited products
You can build an unlimited number of membership sites
You can add an unlimited number of admins
With this plan, you can connect to an unlimited number of helpdesks
You have the feature of Kartra Agency

You can say that all plans of Kartra are limited by the number of contacts(or leads).

This is a real drawback if you have a huge email list.

The starter plan of Kartra does not have the Kartra Agency feature.

It is limited by the number of emails.

You can send up to 15000 emails per month, you can only host 50 videos, and create 100 pages.

However, with other plans (Silver, Gold, and Platinum), you can send an unlimited number of emails.

You can also host an unlimited number of videos, and create an unlimited number of pages.

Clickfunnels Vs Kartra (The People Who Can Use Clickfunnels Or Kartra)

The people who can use Clickfunnels or Kartra:

Agency or Freelancer
Ecommerce
Coaching or Consulting
Network Marketing
Local Small Business
B2B
Blogging or Affiliate Marketing

Clickfunnels Vs Kartra (Pricing)

Clickfunnels has two plans: the standard plan ($97 per month) and the platinum plan (Earlier called Etison Suite($297 per month)

Kartra has four plans: starter ($99 per month), Silver ($199 per month),Gold($299 per month) and Platinum($499 per month).

The main differences among these plans are:

the number of emails per month you are able to send
the number of contacts you are able to contact
the monthly amount of bandwidth

Both Clickfunnels and Kartra don’t have a free plan but both have a trial of 14 days.

The trial of Clickfunnels is free however the trial of Kartra costs $1.

Both Clickfunnels and Kartra have a 30-day money-back guarantee.

The cheapest plan of Clickfunnels costs ($97 per month) and if it is billed annually it costs ($80 per month ).

And the cheapest plan of Kartra costs ($99 per month) but when it is billed annually it costs ($79 per month).

So when you speak only about the price, there is not a big difference between the standard plan of Clickfunnels ($97 per month) and the starter plan of Kartra ($99 per month).

The most expensive plan of Clickfunnels (platinum plan) costs ($297 per month).

And if it is billed annually It costs ($247 per month).

This last is cheaper than the most expensive plan of Kartra even it is billed annually (the platinum plan of Kartra costs ($499 per month).

But when it is billed annually it costs ($379 per month))

The best deal in Clickfunnels is to purchase the 12-month version of Funnel Builder Secrets.

It costs upfront $2997 but you get 12 months of the Platinum plan for free.

You get also some additional training :

Funnel Hacks Masterclass
Funnel Builder Secrets Training
Traffic Secrets Membership
12 Months Access to Funnel Scripts
Unlimited Funnels Bonus

Clickfunnels Vs Kartra (Main Similarities And Differences)

Main Similarities And Differences Among Kartra Plans

All the plans of Kartra (Starter, Silver, Gold, and Platinum) have almost the same features (email marketing tool, sales funnel builder, etc).

The only difference among these plans is the power of these features.

All the plans are limited by the number of leads (or contacts).

With the starter plan of Kartra, you can send only 15000 emails per month and you can host a limited number of videos.

These features (the number of emails and the number of videos) become unlimited when you upgrade to the Silver, Gold, and Platinum plans.

With the starter plan of Kartra, your video hosting is limited. You have only 50 GB of bandwidth.

This feature becomes unlimited when you upgrade to the Silver, Gold, and Platinum plans.

In the starter plan, you can host only 100 pages.

If you want to host unlimited pages, you have to upgrade to the Silver, Gold, and Platinum plans.

Therefore, if you need many funnels to market your business or you share many funnels with your customers.

You have to upgrade at least to the Silver plan of Kartra

Main Similarities And Differences Between Clickfunnels Plans

Between the standard plan of Clickfunnels and the platinum plan of Clickfunnels, there are more differences than among Kartra plans.

In the standard plan of Clickfunnels, you don’t have

Follow-Up Funnels (the own autoresponder of Clickfunnels formerly named Actionetics)
Backpack (the own affiliate management software of Clickfunnels)

With the standard plan of Clickfunnels, you are limited by 100 pages,20 funnels, and 20000 visitors

However, with the platinum plan, you have

Follow-Up Funnels (the own autoresponder of Clickfunnels formerly named Actionetics)
Backpack (the own affiliate management software of Clickfunnels)
Unlimited pages and unlimited funnels
Unlimited visitors

Differences Between Kartra Plans And Clickfunnels Plans

With both the standard plan and the platinum plan of Clickfunnels, you are able

to own unlimited leads(or contacts)
to host live webinars

However, with all the plans of Kartra, you are limited by the number of leads(or contacts) and you can’t host live webinars.

Video hosting is not available in both standard and platinum plans of Clickfunnels.

So, Clickfunnels can’t host any video

Unlike Kartra that can host video.

With Clickfunnels, you need youtube or Wistia or Vimeo, etc to host your videos.

And after that, you can embed them into your funnels.

In Clickfunnels (all plans), there are not a helpdesk service, calendar software, and Heatmap software.

These features are available in all Kartra plans

The Similarities And The Differences Between The Standard Plan Of Clickfunnels And The Starter Plan Of Kartra

The Similarities Between The Standard Plan Of Clickfunnels And The Starter Plan Of Kartra :

You can build a website and funnels thanks to website and funnel templates
A\B testing (split testing)
Web hosting
Drag-and-Drop editor ((WYSIWYG=what you see is what you get)) without coding skills. It is also called a page builder
Membership site builder
Checkout system and shopping cart

The Differences Between The Standard Plan Of Clickfunnels And The Starter Plan Of Kartra:

The standard plan of Clickfunnels can host webinars (live webinars). However, the starter plan of Kartra does not own this feature. So you can not host live webinars in Kartra
The standard plan of Clickfunnels has much more direct integrations than the starter plan of Kartra
With the standard plan of Clickfunnels, you have unlimited contacts. But you have to integrate Clickfunnels with email marketing tool like ActiveCampaign, Drip, ConvertKit to make your email marketing campaigns
With the starter plan of Kartra, you are limited:
- by the number of emails that you are able to send ( 15000 emails per month)
- by the number of contacts or leads (2500 leads).
In the starter plan of Kartra, you can host videos however with the standard plan of Clickfunnels, you can’t host videos
In the starter plan of Kartra, you have an email marketing tool. However, with the standard plan of Clickfunnels, you don’t have an email marketing tool
The starter plan of Kartra has affiliate management software however the standard plan of Clickfunnels does not own this feature.
The starter plan of Kartra has a Calendar tool however the standard plan of Clickfunnels does not own this feature
Thanks to the starter plan of Kartra, you have heatmap technology. However, the standard plan of Clickfunnels does not own this feature
The starter plan of Kartra has a helpdesk feature however the standard plan of Clickfunnels does not own this feature

The Similarities And The Differences Between The Platinum Plan Of Clickfunnels And The Platinum Plan Of Kartra:

The Similarities Between The Platinum Plan Of Clickfunnels And The Platinum Plan Of Kartra:

You can build a website and funnels thanks to website and funnel templates
A\B testing (split testing)
Web hosting
Drag-and-Drop editor ((WYSIWYG=what you see is what you get)) without coding skills. It is also called a page builder
Membership site builder
Checkout system and shopping cart
Email marketing tool
affiliate management software

The Differences Between The Platinum Plan Of Clickfunnels And The Platinum Plan Of Kartra:

With the platinum plan of Clickfunnels, you can send an unlimited number of emails. And you have an unlimited number of contacts (or leads). However, with the platinum plan of Kartra, you can send an unlimited number of emails. But you are limited by the number of contacts (or leads) (50000 contacts)
With the platinum plan of Clickfunnels, you can host live webinars. However, with the platinum plan of Kartra, you can’t host live webinars
With the platinum plan of Clickfunnels, you have more direct integrations than the platinum plan of Kartra
Thanks to the platinum plan of Kartra, you can host videos. However, with the platinum plan of Clickfunnels, you can’t host videos
The platinum plan of Kartra has a Calendar tool however the platinum plan of Clickfunnels does not own this feature
With the platinum plan of Kartra, you have heatmap technology. However, the platinum plan of Clickfunnels does not own this feature
The platinum plan of Kartra has a helpdesk feature however the platinum plan of Clickfunnels does not own this feature

Clickfunnels Vs Kartra (Page Builder)

Clickfunnels Vs Kartra (Funnel Building)

With Clickfunnels and Kartra, you can build your funnels and your websites from scratch.

Or you can customize them from free or paid templates.

There are many types of templates of funnels

sales pages
squeeze pages
checkout pages
thank you pages
up-sell pages
down-sell pages
etc

Clickfunnels and Kartra have a drag-and-drop editor(WYSIWYG=what you see is what you get).

But the drag-and-drop editor of Clickfunnels is easier than the drag-and-drop editor of Kartra.

And page templates of Kartra are faster than the page templates of Clickfunnels.

All the pages built in Kartra and Clickfunnels are mobile responsive.

Don’t forget there are many people who use their mobile phones to visit your website.

In fact, there is important traffic that comes from mobile phones even more important than the desktop traffic

Clickfunnels Vs Kartra (The Goal Of Funnels)

You build funnels for three main reasons:

to build your email list
sell sales
host an event like live webinars or recurring webinars.

You can’t host directly live webinars or recurring webinars with Kartra.

You have to integrate Kartra with a webinar service like WebinarJam (live webinar) and EverWebinar (evergreen webinar)

With Clickfunnels, you can only host live webinars.

If you want to host recurring webinars (also known as evergreen webinars).

You have to integrate Clickfunnels for example with EverWebinar

Clickfunnels Vs Kartra (Main Strategy Of Each Piece Of Software On Funnel Building)

When you build funnels with Kartra you have to know the end of your marketing strategy first.

However, with Clickfunnels you can build your funnel strategy step-by-step from the start to the end

Clickfunnels Vs Kartra (Opt-In Form Building)

With Clickfunnels and Kartra, you can build email opt-in, pop-ups, etc.

You can put them on your landing pages or embed them on your website.

Opt-in form building must be the backbone of every online marketing strategy.

Because your website can be hacked, your social media accounts can be banned.

In fact, you own only your email list and you have to grow it.

Moreover, email marketing has always the best ROI (return on investment).

So, good opt-in forms are important to have in every email marketing strategy

Both with Clickfunnels and Kartra, you can build good opt-in forms.

Don’t forget your opt-in form must be GDPR-compliant if you have customers from the EU (European Union)

Clickfunnels Vs Kartra (Checkout And Shopping Cart)

The Shopping Cart Abandonment

Shopping cart abandonment is one of the biggest problems of online business.

There is between %60 and %80 of shopping cart abandonment.

This problem is caused by a complex checkout process, shipping costs, required sign up, or limited payment options.

So you must have a good checkout page to decreases your shopping cart abandonment

The checkout page must be trustworthy and professional.

Otherwise, some of your potential customers will leave your website without paying you.

And they will never return and you will have a bad reputation

Cart abandonment is a huge problem for online businesses.

So to minimize this big challenge, your checkout page must be the fastest possible.

Keep in mind, the more your checkout page is slow, the more you will lose potential customers.

The more your checkout page looks insecure, the more you will lose potential customers.

Clickfunnels Vs Kartra (Checkout And Shopping Cart): Similarities

The checkout pages of both Clickfunnels and Kartra can be built from templates or from scratch.

So with the secure and optimized checkout tool of Clickfunnels and Kartra, you can :

up-sell (you suggest to your customers a (physical or digital) product or service more expensive than the initial purchase)
down-sell your customers. You suggest to your customers a (physical or digital) product or service less expensive than the initial purchase.

Furthermore, with the checkout tool of Clickfunnels and Kartra, you have “order bump” feature

With both Clickfunnels and Kartra, checkout tools can create a one-time payment plan, payment plans, and subscription plans.

Besides, you can also make free trials.

Both the checkout pages of Clickfunnels and Kartra integrate with Stripe.

Clickfunnels Vs Kartra (Checkout And Shopping Cart): Differences

With Kartra, you can translate the checkout pages into 12 different languages and 40 currencies.

Clickfunnels does not own this feature

Unlike Clickfunnels, Kartra sends automatic emails if a payment fails or the card expires.

With Clickfunnels, you have to do this task manually.

So Kartra save you time and energy

Clickfunnels Vs Kartra (Upsell, Down-sell, And Order Bump)

With Kartra and Clickfunnels, you can up-sell,down-sell, and “order bump” your products with one click.

They are checkout features of Clickfunnels and Kartra

First, you must know what is a one-click upsell page?

What is a one-click down sell page?

And what is an order bump?

One-click Upsell offer must be more expensive than the product that your customer has just bought.

This offer must be on a separate page.

When your customer refuses your one-click upsell offer you have to offer a one-click down-sell offer.

This offer must be on a separate page.

The one-click down-sell offer must be cheaper than the initial purchase

Both tools (Clickfunnels and Kartra) own the feature of “order bump”.

It is a marketing strategy to improve sales like up-selling,down-selling, etc.

” order bump” is an offer made right at the checkout page.

Order bump offer doesn’t be far more expensive than the initial offer

Clickfunnels Vs Kartra (Heatmap)

Kartra has its own heatmap however Clickfunnels does not have this feature.

You have to integrate Clickfunnels with third-party heatmap software.

Thanks to the heatmap, you can know what engages your website visitors and what does not engage them.

It is an important analytic tool to optimize your website.

Clickfunnels Vs Kartra (Calendar Tool)

Kartra owns a calendar tool however Clickfunnels doesn’t own this feature.

So if your customers want to set an appointment by themselves.

They are able to do this action (if you make 1-on-1 calls).

You can also send reminders to your customers in order to remember them about your appointments with them.

This tool will also improve your conversion rate

So with Clickfunnels, you need an extra service to let your customers schedule their appointments like Calendly or BookLikeABoss

Clickfunnels Vs Kartra (SEO (Search Engine Optimization), Hosting And Domain)

Both software Clickfunnels and Kajabi give free hosting and SSL certificate for your website

So, if you don’t make a blog for your website, you can use the hosting of Clickfunnels or Kartra.

You can also use the subdomain of Clickfunnels or Kartra: business.clickfunnels.com or business.Kartra.com.

But when you use the subdomain of Clickfunnels or Kartra this can be seen as unprofessional by your customers.

Kartra has a better level of SEO (search engine optimization) than Clickfunnels.

WordPress has the best blogging features.

The goal of Kartra and Clickfunnels is not to be competitors to WordPress but to complement it.

So, if you want to blog and you are not on a budget, WordPress Integration is advisable.

It is easier to integrate WordPress to Clickfunnels than Kartra.

Because there is a direct integration between Clickfunnels and WordPress.

You can add the Clickfunnels WordPress plugin to add Clickfunnels pages and forms.

This plugin has a good reputation in WordPress.

So the WordPress plugin of Clickfunnels will save time when you want to put your Clickfunnels pages or forms on your website.

Don’t forget that blog posts bring organic traffic (free traffic) from search engines like

Google
Bing,
etc

and blog posts bring also organic traffic from social media like

Facebook
Pinterest
Twitter
etc.

Organic traffic is one of the best traffic sources because this traffic is free and periodic and when it comes from search engines is targeted.

Clickfunnels Vs Kartra (Email Marketing Tool )

With the Follow-Up Funnels, the own autoresponder of Clickfunnels was formerly named Actionetics.

It is available only in the platinum plan of Clickfunnels ($297 per month), you can:

build and segment your email lists
create email campaigns
have some pieces of information about your leads(email, address, phone number, membership information, and action score).

Thanks to the direct integrations of Clickfunnels with major social media platforms( like Facebook, Twitter, and Google) and your emails from your lists, Follow-Up Funnels can gather many pieces of information about your customers from their social profiles like:

Interests
Age
What do they like
What don’t they like
etc

Then with these pieces of information, you can personalize your emails.

So, your emails become more effective because personalization increases the open rates of your emails.

Clickfunnels Is Not Limited By The Number Of Contacts

Unlike Convertkit, Mailchimp, Aweber, ActiveCampaign, and Constant Contact, Follow-up Funnels is not limited

by the number of contacts (or leads)
by the number of emails that you are able to send.

When you have a big list of contacts with email marketing tools like

Convertkit
Mailchimp
Aweber
ActiveCampaign
Constant Contact)

They become very expensive

With the standard plan of Clickfunnels ($97 per month), you don’t have Follow-Up Funnels (the own autoresponder of Clickfunnels formerly named Actionetics)

Even if you upgrade to the platinum plan, the own autoresponder of Clickfunnels is basic compared to the own autoresponder of Kartra.

But with the own autoresponder of Clickfunnels, you are not limited by the number of leads (or contacts).

Unlike the autoresponder of Kartra that is limited by the number of leads with all its plans

With the email marketing software of Clickfunnels and Kartra, you can send email sequences to your audience.

With Kartra (Kartra mail), you can split test :

your emails (you are able to split-test up to 4 emails)
you are able also to split test the subject line and the body

However, the email marketing software of Clickfunnels Follow-Up Funnels (the own autoresponder of Clickfunnels formerly named Actionetics only available in the platinum plan ($297 per month.) can’t split test emails.

Unlike the email marketing tool of Kartra, It is not as powerful as email marketing tools like

ActiveCampaign
Aweber
Constant Contact
ConvertKit
Drip
GetResponse
etc

Kartra own a visual sequence builder however Clickfunnels doesn’t own this feature

Clickfunnels Vs Kartra (Video Hosting)

The Importance Of Video In Online Marketing

Social Media like Facebook, Instagram, Twitter, etc prefer videos in comparison to images and written text because videos

catch more the attention of visitors
let visitors stay more on the platform

In online marketing, sales videos are far more effective than sales pictures.

Videos are the present and the future of content marketing.

With sales videos compared to sales pictures, you can increase exponentially your sales.

So videos must be a part of every online marketing strategy

Video Hosting In Kartra

Kartra is able to host your videos. So, with Kartra you can follow your users’ progress on your videos

if they see all the video or not
and if they don’t see all the video, how long do they watch your video?

So if you want to push him to see the whole video you can send them emails.

It is also an important thing to know the degree of interest of your customers or potential customers.

It is important to know this information to define your marketing strategy.

This information will help you also to improve your conversion rates

When your potential customers see your videos in Kartra, you can choose the moment when a call to action appears. This call to action can be

a pop-up
checkout buttons
share buttons
etc

You can also tag your customers on how much they watched your videos.

Then you choose the appropriate marketing strategy with them( your email marketing strategy for example).

You can also watermark your videos: watermarks help to protect your intellectual property.

Kartra video hosting tags your customers or your potential customers based on how long they watched your video.

You can also show social media shares

Video Hosting When You Use Clickfunnels

Video hosting is not present in Clickfunnels because Clickfunnels can’t host your videos and you have to use

youtube(which looks unprofessional)
Vimeo
Wistia

to make videos and embed them in your funnels.

When you choose Wistia, there are three plans: Free, Pro, and Advanced. If you have up to 3 videos to embed in your Clickfunnels funnels.

You can use the free plan of Wistia.

If you have many videos to embed in your funnels.

(More than three videos and up to 10 videos), you have to upgrade to the Pro plan($99 per month)

For example with youtube videos embedded in your funnels, you can’t

put a call-to-action
change the youtube logo (this can be seen as unprofessional by your customers).

Keep in mind free video hosting services like youtube are not for professional content creation.

They are for amateur content creation.

Video Hosting In The Starter Plan Of Kartra ($99 Per Month)

However, you have to know that the video hosting feature is limited in the starter plan of Kartra ($99 per month):50 GB of bandwidth.

So, you can’t upload an unlimited number of videos, you have

to choose the most important videos to host them in Kartra
to host your less important videos on youtube and embed them on your Kartra funnels.

However, with(the silver, the gold, and the platinum) plans of Kartra, you have unlimited bandwidth.

So, you are not limited by the number of videos.

Clickfunnels Vs Kartra (Webinars)

What is a webinar?

The word Webinar is a mix of two words web and seminar.

It is one of the most effective marketing strategies to sell your products(physical and digital) and services.

Keep in mind, thanks to webinars, you can

get many leads
market high-ticket products
increase your sales and mostly your high-ticket products

With Clickfunnels, you can

host your webinars (live webinars) without webinar services like WebinarJam
but if you want to host recurring webinars (also known as evergreen webinars), you need a webinar service like Everwebinar.

However with Kartra, you can’t host your webinars, you can only create landing pages for your webinars.

The company Genesis Digital that created Kartra has two webinar software:

WebinarJam
EverWebinar

So, if you want, you can integrate Kartra with one of them.

WebinarJam is for live webinars and Everwebinar is for automated webinars.

Clickfunnels Vs Kartra (Membership Site Building)

The Importance Of Membership Site Building

Nowadays, E-learning has become a real business.

It represents 46.67 billion US dollars and membership sites have become one of the effective ways to earn money online

What is a membership site?

A membership site is a website where you find content protected by a member login page

If you are an expert in a field and you want to share your expertise.

One of the best ideas is to build a membership site.

With Kartra and Clickfunnels, you can build membership sites.

Why Is The Membership Site Builder Of Kartra Is Better Than The Membership Site Builder Of Clickfunnels

With Kartra, you can host :

Videos
Audio
Downloadable documents.

Thanks to Kartra, you can

build a multi-tier membership site
send your customers congratulation messages
let your students comment with you:
1. (you can answer their questions and you are able to know their needs)
2. and with themselves
control their comments on the platform
remind your customers to renew their subscriptions automatically unlike Clickfunnels.

Kartra offers four access levels: for example, you can name them like Kartra: Starter, Silver, Gold, and Platinum

So, the membership site builder in Kartra is better than the membership site builder of Clickfunnels.

So if you want to build a membership site, Kartra is the better option.

It is not advisable to use the membership site builder of Clickfunnels if you have the choice between Clickfunnels and Kartra

Clickfunnels Vs Kartra (A/B Testing Or Split Testing)

A/B testing or split testing is a very important tool for the optimization of

funnels
landing pages
Ads
Squeeze pages
Opt-in pages
Checkout pages
etc

Changing a word, a color, a button, or adding an element to an image can double, triple, or more your conversion

With Clickfunnels and Kartra, you can split test:

pages
headlines
images
videos
buttons

And you can choose the percentage of traffic on each :

page
headline
image
video
button
etc

Both Kartra and Clickfunnels own this feature but with Clickfunnels you can split test two variations of

your funnels
landing pages
ads
etc

however with Kartra, you can split test four variations of your funnels, landing pages, etc

Clickfunnels Vs Kartra (Behavioral Adaptive Marketing (BAH))

Kartra has the feature of Behavioral Adaptive Marketing however Clickfunnels does not own this feature

Clickfunnels Vs Kartra (Affiliate Management Software )

With the standard plan of Clickfunnels, you can’t build your own affiliate program.

You have to upgrade to the platinum plan ($297 per month) to use Backpack (the own affiliate management program of Clickfunnels)

The affiliate program is a good strategy for small businesses that are not able to afford the expenses of ads (Facebook, google, bing, etc).

You pay your affiliates only when they make sales

So, for example, if you have an e-commerce store or a membership site.

Your affiliates (if you have some good affiliates )will skyrocket your sales.It is advisable to build your own affiliate program.

Kartra (Affiliate Management Software)

The feature of building your affiliate program is available in all Kartra plans.

However, Backup is only available in the platinum plan of Clickfunnels ($297 per month).

With the affiliate dashboard of Kartra, you can know:

The earning by click
sales
rebills
The conversions

Clickfunnels (Affiliate Management Software)

Thanks to backpack (the own affiliate management program of Clickfunnels.

However, Backup is only available in the platinum plan of Clickfunnels ($297 per month)), you can add:

your affiliates to each sales funnel
track your affiliates clicks and sales
choose the commissions given to your affiliates
etc

Clickfunnels Vs Kartra (Affiliate Program)

You can also be an affiliate of the Clickfunnels affiliate program and of the Kartra affiliate program.

But the affiliate program of Clickfunnels is much more profitable than the affiliate program of Kartra.

And there are many more opportunities (many products (physical and digital) and up-sells) to promote.

Both affiliate programs give you the tools to market their products (email swipes, banners, etc ).

When you promote Kartra and Clickfunnels software you will receive recurring commissions

The sticky cookie of Clickfunnels has an unlimited period of time

Clickfunnels Vs Kartra (Sharing Funnels)

With both Kartra and Clickfunnels, you can easily share your funnels with other people (colleagues, clients, or friends).

You build a funnel and someone can clone your funnel on his account.

Don’t make this mistake.

You can only share Clickfunnels funnels with Clickfunnels users.

And you can only share Kartra funnels with Kartra users.

This feature available in Clickfunnels and Kartra allows you to save time especially if the funnel is difficult to create

Moreover, with Kartra, you can also share emails and membership sites

With Kartra and Clickfunnels, you can also sell your funnels.

In each platform( Kartra and Clickfunnels), there is a funnel marketplace

Clickfunnels Vs Kartra (Affiliate Marketplace)

In Kartra, there is an affiliate marketplace however in Clickfunnels, there is not an affiliate marketplace

Clickfunnels Vs Kartra (Helpdesk Or Support For Your Customers)

Having new customers can cost 5 times more than keeping your existing customers.

To keep your customers loyal to you, you have to own a good customer support service.

When your business becomes more and more successful, you will have more and more questions and requests from

your customers
your potential customers.

Email-only will not be enough to manage your conversations.

You will need a helpdesk to make the task of replying easier

Some people don’t buy your products if there are no after-sales and product support.

With The helpdesk of Kartra, you can support your customers in 4 ways:

With a support ticket
Skype
With the phone
The live chat

This feature only can bring you more sales than if you don’t put it on your website.

You can’t find this feature in Clickfunnels.

You need a helpdesk service to integrate it with Clickfunnels

Clickfunnels Vs Kartra (Integrations)

Clickfunnels has more direct integrations than Kartra.

So if you don’t like a feature of both Kartra and Clickfunnels, you can integrate them with the third-party software

These two software Clickfunnels and Kartra have many integrations with many other software and platforms

email marketing software
webinar software
etc

The Integrations Of Clickfunnels

Email Marketing Integrations

Follow-up is Clickfunnels’ own email automation tool.

It’s great to manage email lists, create email broadcasts, and automate your marketing.

But you have to subscribe to the Clickfunnels platinum plan ( $297 per month ) to use it

However, if you subscribe to the standard plan of Clickfunnels ( $97 per month), you can integrate with Clickfunnels:

ActiveCampaign
Aweber
Constant Contact
ConvertKit
Drip
GetResponse
Keap (formerly Infusionsoft)
Mad Mimi
MailChimp
Market Hero
Sendlane

Email Hosting Integrations:

Clickfunnels integrates with two email hosting providers Zoho and G Suite.

You need email hosting because your online business with it will look more professional.

And it will give your customers more trust

SMTP Email Integrations:

Clickfunnels integrates with four SMTP Email Integrations:

Mailgun
Mandrill
Sendgrid
SparkPost

CRM Solution Integrations :

Clickfunnels integrates with Salesforce

Webinar Integrations:

Clickfunnels Webinar integrations are:

EverWebinar
GoToWebinar
WebinarJam
Zoom Webinar

Social Media Integration

You can integrate with Clickfunnels: Facebook

Payment Integrations

You can integrate with Clickfunnels:

Stripe,
InfusionSoft
Clickbank
Taxamo
Ontraport
JVZoo
Recurly
NMI
JVZoo
WarriorPlus
Easy Pay Direct
BlueSnap

Marketing Automation Integrations

You can integrate with Clickfunnels:

Hubspot and Ontraport

Cloud-Based Communication Platform Integration:

Clickfunnels integrates with Twilio

Hub Connector Integration:

Clickfunnels integrates with Zapier

Design Software Integration

Clickfunnels integrates with YouZign

The Integrations Of Kartra

Membership Integrations:

Kartra is able to integrate into some membership systems like :

aMember V4
DAP
Optimize Press 2
S2 Member
Wishlist
Kajabi

Payment Gateway Integrations:

Kartra integrates with

Stripe
Authorize.net
PayPal
Braintree.

SMS Gateways Integrations:

Kartra integrates with

Twilio
Plivo
Nexmo

Hub Connector Integration:

Kartra integrates with Zapier

Email Marketing Service Integrations :

Kartra integrates with

SendGrid
MailGun
Elastic Email

Unlike Clickfunnels that integrates directly with ActiveCampaign, Aweber, Constant Contact, ConvertKit, Drip, GetResponse, and MailChimp.

Kartra needs Zapier (a third-party service) to integrate with them

Webinar Integrations

Kartra integrates with

Everwebinar
WebinarJam

It is true that Clickfunnels has more integrations than Kartra, so you have more options.

But keep in mind: the more integrations you have, the more your work becomes harder

Clickfunnels Vs Kartra (Education)

Both Clickfunnels and Kartra help you to educate yourself to optimize your experience with these two pieces of software

Clickfunnels Education:

Clickfunnels gives you educational sources to help you optimize your experience with Clickfunnels:

Its blog posts will give you valuable pieces of information about Clickfunnels

If you are a Clickfunnels subscriber, you can watch FunnelFlix (the Netflix of Clickfunnels in marketing and personal development).

There are also other products (digital and physical) like:

30 Days book videos
Affiliate Bootcamp
Funnel Builder Secrets
Product Secrets
Funnel University

You don’t have to forget the official group of Clickfunnels on Facebook with 258,2 K members and Clickfunnels Avengers (affiliates) group with 85,3 K members.

These are two active groups where you can ask your questions to Clickfunnels users who have more experience than you.

Funnel Hacker Forum: it is the forum of Clickfunnels users.

This forum will help you to speak with Clickfunnels users with more experience

the books of Russell Brunson the co-founder of Clickfunnels Software( Dotcom Secrets, Expert Secrets, Traffic Secrets, etc)

Kartra Education

Kartra gives you also educational sources to help you optimize your experience with it: Its blog posts will give you valuable pieces of information about Kartra

In Kartraverse Training Center is divided into two parts: Kartranaut Training Program and Kartra Academy

Katranaut Training Program will help you to use the platform technically.

And Kartra Academy will help you to optimize the marketing features of the platform

Start Clickfunnels Free14 Day Trial Now

Clickfunnels Vs Kartra (Conclusion)

If you want to build only :

Effective funnels
Effective Opt-in forms
Live webinars
An email list bigger than 50000

you have to choose Clickfunnels.

Otherwise, you have to choose Kartra.

What about you?

What do you think?

Let me know in the comments!

FAQ( Frequently Asked Questions)

1-Do You Need A Website For Clickfunnels?

It depends on your situation. If you use only paid traffic, Clickfunnels is enough but if you need organic traffic, it is not enough: you need a website builder SEO friendly.

There is a blog post that answers this question

2-Is Clickfunnels A Pyramid Scheme?

No, Clickfunnels is not a pyramid scheme.

There is a blog post that answers this question

3-Is Clickfunnels A CRM (Customer Relationship Management)?

Customer Relationship Management is a part of Clickfunnels.

On Clickfunnels, it is named Follow-up Funnels (marketing automation software previously named Actionetics)

There is a blog post that answers this question

4-Can You Use Clickfunnels With Squarespace?

There is no native integration between Clickfunnels and Squarespace. You can use Zapier to connect them or you have to charge a developer to make this task.

There is a blog post that answers this question

About Author

Mohamed Amine Hakim

My name is Mohamed Amine Hakim and I'm passionate about digital marketing and blogging