Clickfunnels: Is Really Right For You? (2022)

This post is a Clickfunnels review.

This new review will show you everything you need to know about Clickfunnels

Today, many entrepreneurs don’t know how to code or design

1. A basic website
2. Sales funnels
3. And landing pages
4. Etc

that convert traffic into sales.

Many software companies try to solve these problems and Clickfunnels is one of these pieces of software.

It is a Saas (Software as a Service),cloud-based, and all-in-one solution.

This software receives periodic updates from its developers.

It is essential for small businesses and startups.

It is not good for complex websites like hotels.com.

In fact, many small businesses and startups can not afford a team of designers and developers to build an online business (websites, funnels, landing pages, etc)

Even if you don’t have to learn HTML language and coding with Clickfunnels, you need time to learn how to master it.

Thanks to Clickfunnels, you can sell all products (digital and physical) and services.

Software Overview

It was created by Russell Brunson and  Todd Dickerson in October 2014

It has over 140000 members in January 2021

The main goal of this software is to build effective funnels (utility before beauty): 

1. Sales funnels
2. Launch funnels
3. Webinar funnels
4. Subscription funnels
5. Follow-up funnels
6. etc.

These effective funnels will convert your visitors into customers.

So, the main goal of this software is the conversion of your visitors into customers.

It also teaches its customers online marketing thanks to Funnel Flix (the Netflix of Clickfunnels in marketing and personal development).

The co-founder of Clickfunnels software Russell Brunson has many books like :

1. Dotcom Secrets
2. Expert Secrets
3. Traffic Secrets
4. etc)

So, you will learn many marketing strategies.

What Is Clickfunnels?

The main goal of Clickfunnels is funnel building.

Sales funnel is a marketing strategy to turn people who don’t know you into customers or leads(contacts).

With Clickfunnels, you are able to down-sell, up-sell, and” order bump” your products.

Thanks to Clickfunnels, you can create easily :

• Sales pages, Squeeze pages (the goal of a squeeze page is to collect your customer emails)
• Up-sell pages, Down-sell pages, checkout pages, Event page, Thank You pages, affiliate sign-up pages, etc.
  • You can build your pages from Clickfunnels templates or from scratch
    • thanks to a drag-and-drop editor(WYSIWYG=what you see is what you get))
• You can create opt-in forms, double opt-in forms, pop-ups, etc with Clickfunnels opt-in form builder
• Checkout pages (you don’t need to pay a checkout and shopping cart software like ThriveCart and SamCart)
• Membership sites (you don’t need a membership site builder like Kajabi and Thinkific.
  • But you have to remember that Clickfunnels membership site builder is not as good as the membership site builder of Kajabi and Kartra).
• Your email marketing strategy thanks to Follow-Up Funnels (the own autoresponder of Clickfunnels formerly named Actionetics. It is available only in the platinum plan ($297 per month))
• Your affiliate program thanks to Clickfunnels affiliate management software(Backpack). You have to upgrade to the platinum plan ($297 per month) to own this feature)
• Webinar pages/funnels and you can host live Webinars. You don’t need Webinar hosting software to host your live webinars like WebinarJam
• A/B testing or split testing

Start Clickfunnels Free14 Day Trial Now

The Choice Between The Classic Funnel Builder And The Cookbook Builder Process

You build funnels for three main reasons:

1. to build your email list
2. sell sales
3. host an event like live webinars or recurring webinars

With Clickfunnels, when you want to build your funnels.

You have the choice between the Classic Funnel Builder and the Cookbook Builder Process.

The Classic Funnel Builder is for the more skilled users of Clickfunnels and the Cookbook Builder is for beginner users. Both the Classic Funnel Builder and the Cookbook Builder Process have premade funnels to customize

The Cookbook Builder Process lets you build your funnel based on:

1. the industry (Professional services, Ecommerce, B2B, Network marketing, Retail, Author/Speaker/Coach/Consultant, other)
2. The type of funnel(Lead funnel, Sales funnel Event funnel, other).

With the Classic Funnel Builder, you have the choice among four choices:

1. Collecting emails
2. Selling your product
3. Hosting a webinar
4. Creating a custom funnel

The Funnels On Clickfunnels

The funnels on Clickfunnels can be classified into three types of funnels:

1. Lead funnels
2. Sales Funnels
3. Event Funnels

There are two types of lead funnels:

1.  squeeze pages
2. long-form application funnels.

Squeeze pages gather emails in return they offer your leads an offer.

Your offer can be a checklist, cheatsheet, template, swipe file, script, toolkit, etc.

Then, you will receive a thank you page.

While long-form application funnels collect more pieces of information, such as names, phone numbers, addresses, etc. And when you sign up, you will also receive a thank you page in your email

The thank-you page will help your contacts(or leads) to remember you.

Sales funnel is a succession of pages, pop-ups, emails, etc that push customers to buy.

There are three types of sales funnel:

1. Two-Step “Tripwire”
2. Video Sales Funnel
3. Product Launch Funnel

Three are two types of Event Funnels:

1. Webinar Funnel
2. Evergreen Webinar Funnel.

With Clickfunnels, you can only host live webinars

If you want to host recurring webinars (also known as evergreen webinars).

You have to integrate it for example with EverWebinar

Related article: Clickfunnels vs Kartra

Tripwire Offer

Tripwire offer is a cheap product that is not difficult to convince your customers to buy it

An example of a Tripwire offer is a free book offer with shipment charges.

Then, your customers must pay them (shipment charges).

Another example of Tripwire is a free quiz, etc

Russell Brunson uses this strategy of Tripwire’s offer many times with his offers.

The examples are:

1. Traffic Secrets
2. Expert Secrets
3. DotCom Secrets
4. 108 Proven Split Test Winners
5. Networking Marketing Secrets
6. Software Secrets
7. Funnel Hackers Cookbook
8. Etc

What is the Two-Step “Tripwire” funnel?

The funnel begins with the “Tripwire” offer (the cheap or the free product).

Then you can up-sell the initial purchased offer (“Tripwire” offer ).

Next, if the customer buys the up-sell product, you can up-sell the first up-sell product until the customer refuses your last up-sell product.

And after that, you can down-sell him another product.

So you can up-sell and down-sell thanks to one-click up-sell and one-click down-sell pages, and “order bump” forms

Clickfunnels Page Structure

On Clickfunnels, when you customize your pages, you have to know that every page is structured with four principal parts:

1. Sections
2. Rows
3. Columns
4. Elements (also called widgets)

On every page, you can put several sections.

In sections, you will find:

1. Rows
2. Columns
3. Elements

On rows, you will find:

1. Columns
2. Elements

Elements are inside columns.

On Clickfunnels, there are many types of widgets(also called elements).

1. Headline
2. Image
3. Text
4. Button
5. Input forms
6. Video
7. SMS Signup
8. Surveys
9. Pricing Tables
10. Progress Bars
11. Facebook Comments
12. FAQ Blocks
13. Countdown Timers
14. Custom HTML.

All these elements are customizable.

And with most of them, you can customize their background, colors, their margins, their fonts, and their alignments

With the drag and drop editor, you can add to your funnels:

1. videos
2. audios
3. images
4. content blocks (like Pricing Tables, FAQ, etc)
5. social media displays (Facebook, Twitter, Instagram, etc)
6. Pop-ups ( you have the choice where and when to put them),
7. etc

You can also with the drag and drop editor customize your funnels with manual codings like CSS and HTML

Clickfunnels has two plans: the standard plan ($97 per month) and the platinum plan (Earlier called Etison Suite($297 per month).

It has a free trial of 14 days with its two plans (standard and platinum)

Related article: Clickfunnels vs Kajabi

The Important Features Of Each Plan Of Clickfunnels (Standard And Platinum)

The Main Features Of The Standard Plan :($97 Per Month)

• Free hosting with 20000 visitors
• Unlimited contacts
• Share the funnels you build with Clickfunnels members
• You can make up to 20 funnels rapidly with the “drag ‘n’ drop” editor and pre-designed templates
• Create up to 100 pages inside funnels
• Connect up to 3 domains. Therefore, you can own various brands or products (digital and physical products) on the same account
• You are able to connect up to 3 payment gateways thanks to the multiple direct integrations of Clickfunnels
• You will have the technical questions replied by the customer support ( Chat support)
• Learn on Funnel Flix : marketing and personal development
• You can host live webinars

The Main Features Of The Platinum Plan :($297 Per Month)

• Free hosting with unlimited visitors
• Unlimited contacts
• Share the funnels you build with Clickfunnels members
• You can make unlimited funnels rapidly with the “drag ‘n’ drop” editor and pre-designed templates
• Create unlimited pages inside funnels
• Connect up to 9 domains. Therefore, you can own various brands or products (digital and physical products) on the same account
• You are able to connect up to 9 payment gateways thanks to the multiple direct integrations of Clickfunnels
• With Follow-up Funnels(marketing automation), you are able to contact your audience whenever you want. This feature is not available in the standard plan
• You will have the technical questions replied by the customer support ( priority chat support ). Moreover, you will benefit from weekly coaching
• Learn on Funnel Flix : marketing and personal development. There is more content in the platinum plan than the standard plan
• You can host live webinars

The Drawbacks Of The Standard Plan

But there are some real drawbacks of the standard plan.

The standard plan lacks Follow-Up Funnels. This last is the own autoresponder of Clickfunnels formerly named Actionetics.

Follow-Up Funnels is available only in the platinum plan of Clickfunnels ($297 per month).

The standard plan lacks Backpack the own affiliate management program of Clickfunnels.

This last is available only in the platinum plan ($297 per month).

If you share many funnels more than 20 funnels and more than 100 pages with your customers. For example, you have to upgrade to the platinum plan ($297 per month).

With the platinum plan, you can share an unlimited number of funnels with other people (customers, friends, etc)

Related article: Clickfunnels vs LeadPages

Page builder

You can build your funnels and your websites from scratch. Or you can customize them from free or paid templates.

There are many types of templates of funnels

1. sales pages
2. squeeze pages
3. checkout pages
4. thank you pages
5. up-sell pages
6. down-sell pages
7. etc

It has a drag-and-drop editor(WYSIWYG=what you see is what you get).

All the pages built in Clickfunnels are mobile responsive. It is an important feature for SEO (Search Engine Optimization).

Don’t forget there are many people who use their mobile phones to visit your website.

In fact, there is important traffic that comes from mobile phones even more important than the desktop traffic

Opt-In Form Building

With Clickfunnels, you can build email opt-in, pop-ups, etc.

You can put them on your landing pages or embed them on your website.

Opt-in form building must be the backbone of every online marketing strategy.

Because your website can be hacked, your social media accounts can be banned.

In fact, you own only your email list and you have to grow it.

Moreover, email marketing has always the best ROI (return on investment).

So, good opt-in forms are important to have in every email marketing strategy

With Clickfunnels, you can build good opt-in forms.

It has some important features like Digital Asset Delivery, TextOptin, ClickOptin, and ClickPop

Digital Asset Delivery makes the task of sending lead magnets to your leads (or contacts) easily via emails

TextOptin allows your leads(or contacts) to opt-in to your SMS list via SMS

ClickPop enable you to make pop-ups

ClickOptin lets the subscription process easier to your events: by a single click

Don’t forget your opt-in form must be GDPR-compliant if you have customers from the EU (European Union)

Who Is Able To Use Clickfunnels?

The people who can use it :

1. Agency or Freelancer
2. Ecommerce
3. Coaching or Consulting
4. Network Marketing
5. Local Small Business
6. B2B
7. Blogging or Affiliate Marketing

Main Similarities And Differences Between Clickfunnels Plans

In the standard plan, you don’t have

1. Follow-Up Funnels (the own autoresponder of Clickfunnels formerly named Actionetics)
2. Backpack (the own affiliate management software of Clickfunnels)

With the standard plan of Clickfunnels, you are limited by 100 pages,20 funnels, and 20000 visitors

However, with the platinum plan, you have

1. Follow-Up Funnels (the own autoresponder of Clickfunnels formerly named Actionetics)
2. Backpack (the own affiliate management software of Clickfunnels)
3. Unlimited pages and unlimited funnels
4. Unlimited visitors

Up-sell,Down-sell, And Order Bump

With Clickfunnels, you can up-sell,down-sell, and “order bump” your products with one click.

They are checkout features of Clickfunnels.

First, you must know what is a one-click upsell page?

What is a one-click down sell page?

And What is an “order bump”?

One-click Upsell offer must be more expensive than the product that your customer has just bought.

This offer must be on a separate page.

When your customer refuses your one-click upsell offer you have to offer a one-click down-sell offer.

This offer must be on a separate page. The one-click down-sell offer must be cheaper than the initial purchase

Clickfunnels also owns the feature of “order bump”.

It is a marketing strategy to improve sales like up-selling,down-selling, etc.

” order bump” is an offer made right at the checkout page.

Order bump offer doesn’t be far more expensive than the initial offer

Checkout And Shopping Cart

Shopping cart abandonment is one of the biggest problems of online business.

There is between %60 and %80 of shopping cart abandonment.

So you must have a good checkout page to decrease your shopping cart abandonment

The checkout page must be trustworthy and professional.

Otherwise, some of your potential customers will leave your website without paying you.

And they will never return and you will have a bad reputation

Cart abandonment is a huge problem for online businesses.

So to minimize this big challenge, your checkout page must be the fastest possible.

Keep in mind, the more your checkout page is slow, the more you will lose potential customers.

The more your checkout page looks insecure, the more you will also lose potential customers.

So with the secure and optimized checkout tool of Clickfunnels, you can :

1. up-sell (you suggest to your customers a (physical or digital) product or service more expensive than the initial purchase)
2. down-sell your customers. You suggest to your customers a (physical or digital) product or service less expensive than the initial purchase.

The checkout pages of Clickfunnels can be built from templates or from scratch.

Furthermore, with the checkout tool of Clickfunnels, you have an “order bump” feature

With Clickfunnels, checkout tools can create a one-time payment plan, payment plans, and subscription plans.

Besides, you can also make free trials.

Both the checkout pages of Clickfunnels integrate with Stripe.

A/B Testing Or Split Testing

A/B testing or split testing is a very important tool for the optimization of

1. Funnels
2. Landing pages
3. Ads
4. Squeeze pages
5. Opt-in pages
6. Checkout pages
7. Etc

Changing a word, a color, a button, or adding an element to an image can double, triple, or more your conversion

With Clickfunnels, you can split test:

1. Pages
2. Headlines
3. Images
4. Videos
5. Buttons

And you can choose the percentage of traffic on each :

1. Page
2. Headline
3. Image
4. Video
5. Button
6. Etc

With Clickfunnels you can split test two variations of:

1. Your funnels
2. Landing pages
3. Ads
4. Etc

Affiliate Management Software

With the standard plan of Clickfunnels, you can’t build your own affiliate program.

You have to upgrade to the platinum plan ($297 per month) to use Backpack (the own affiliate management program of Clickfunnels)

The affiliate program is a good strategy for small businesses that are not able to afford the expenses of ads (Facebook, google, bing, etc).

You pay your affiliates only when they make sales

So, for example, if you have an e-commerce store or a membership site.

Your affiliates (if you have some good affiliates )will skyrocket your sales.

It is a good idea to build your own affiliate program.

Thanks to backpack (the own affiliate management program of Clickfunnels).

However, Backpack is only available in the platinum plan of Clickfunnels ($297 per month)), you can add:

1. your affiliates to each sales funnel
2. track your affiliates clicks and sales
3. choose the commissions given to your affiliates
4. etc

Related article: Clickfunnels Vs Builderall

Affiliate Program

You can also be an affiliate of the Clickfunnels affiliate program.

In this affiliate program, there are many opportunities (many products (physical and digital) and up-sells) to promote. The affiliate program of Clickfunnels gives you the tools to market its products (email swipes, banners, etc ).

When you promote Clickfunnels software, you will receive recurring commissions.

The sticky cookie of Clickfunnels has an unlimited period of time

Sharing Funnels

With Clickfunnels, you can easily share your funnels with other people (colleagues, clients, or friends).

You build a funnel and someone can clone your funnel on his account.

Don’t make this mistake.

You can only share Clickfunnels funnels with Clickfunnels users.

This feature is available in Clickfunnels, allows you to save time especially if the funnel is difficult to create.

With Clickfunnels, you can also sell your funnels in the Clickfunnels marketplace.

(SEO (Search Engine Optimization), Hosting And Domain)

Clickfunnels gives free hosting and SSL certificate for your website

So, if you don’t make a blog for your website, you can use the hosting of Clickfunnels.

You can also use the subdomain of Clickfunnels: business.clickfunnels.com.

But when you use this subdomain, this can be seen as unprofessional by your customers.

It is advisable to have a blog.

Clickfunnels is not good for SEO (search engine optimization).

WordPress has the best blogging features.

The goal of Clickfunnels is not to be a competitor to WordPress but to complement it.

So, if you want to blog and you are not on a budget, WordPress Integration with Clickfunnels is advisable

There is a direct integration between Clickfunnels and WordPress.

You can add the WordPress plugin to add Clickfunnels pages and forms.

This plugin has a good reputation in WordPress.

So the WordPress plugin of Clickfunnels will save time.

When you want to put your pages or forms on your website.

Don’t forget that blog posts bring organic traffic (free traffic) from search engines like

1. Google
2. Bing,
3. etc

and blog posts bring also organic traffic from social media like:

1. Facebook
2. Pinterest
3. Twitter
4. etc.

Organic traffic is one of the best traffic sources.

Because this traffic is free and periodic and when it comes from search engines is targeted.

Webinars

What is a webinar?

The word Webinar is a mix of two words web and seminar.

It is one of the most effective marketing strategies to sell your products(physical and digital) and services.

Keep in mind, thanks to webinars, you can

1. get many leads
2. market high-ticket products
3. increase your sales and mostly your high-ticket products

With Clickfunnels, you can

1. host your webinars (live webinars) without webinar services like WebinarJam
2. but if you want to host recurring webinars (also known as evergreen webinars), you need a webinar service like Everwebinar.

Email Marketing Tool

With the Follow-Up Funnels, the own autoresponder of Clickfunnels was formerly named Actionetics.

It is available only in the platinum plan of Clickfunnels ($297 per month), you can:

1. build and segment your email lists
2. create email campaigns
3. have some pieces of information about your leads(email, address, phone number, membership information, and action score).

Thanks to the direct integrations of Clickfunnels with major social media platforms( like Facebook, Twitter, and Google) and your emails from your lists, Follow-Up Funnels can gather many pieces of information about your customers from their social profiles like:

1. Interests
2. Age
3. What do they like
4. What don’t they like
5. etc

Then with these pieces of information, you can personalize your emails.

So, your emails become more effective because personalization increases the open rates of your emails

Clickfunnels Is Not Limited By The Number Of Contacts

Unlike Convertkit, Mailchimp, Aweber, ActiveCampaign, and Constant Contact, Follow-up Funnels is not limited

1. by the number of contacts (or leads)
2. by the number of emails that you are able to send.

When you have a big list of contacts with email marketing tools like

1. Convertkit
2. Mailchimp
3. Aweber
4. ActiveCampaign
5. Constant Contact)

They become very expensive

With the standard plan of Clickfunnels ($97 per month), you don’t have Follow-Up Funnels (the own autoresponder of Clickfunnels formerly named Actionetics)

Membership Site-Building

Nowadays, E-learning has become a real business.

It represents 46.67 billion US dollars and membership sites become one of the effective ways to earn money online

What is a membership site?

A membership site is a website where you find content protected by a member login page

If you are an expert in a field and you want to share your expertise.

One of the best ideas is to build a membership site.

With Clickfunnels, you can build membership sites.

Clickfunnels membership site builder is not as good as the membership site builder of Kajabi and Kartra.

The Integrations

It has many integrations with many other pieces of software and platforms:

1. email marketing software
2. webinar software
3. SMTP Email
4. CRM solution
5. Etc

Email Marketing Integrations

Follow-up is Clickfunnels’ email automation tool.

It’s great to manage email lists, create email broadcasts, and automate your marketing.

But you have to subscribe to the Clickfunnels platinum plan ( $297 per month ) to use it

However, if you subscribe to the standard plan of Clickfunnels ( $97 per month), you can integrate with it:

1. ActiveCampaign
2. Aweber
3. Constant Contact
4. ConvertKit
5. Drip
6. GetResponse
7. Keap (formerly Infusionsoft)
8. Mad Mimi
9. MailChimp
10. Market Hero
11. Sendlane

Email Hosting Integrations:

It integrates with two email hosting providers Zoho and G Suite.

You need email hosting because your online business with it will look more professional.

And it will give your customers more trust

SMTP Email Integrations:

It integrates with four SMTP Email Integrations:

1. Mailgun
2. Mandrill
3. Sendgrid
4. SparkPost

CRM Solution Integrations :

It integrates with Salesforce

Webinar Integrations:

Clickfunnels Webinar integrations are:

1. EverWebinar
2. GoToWebinar
3. WebinarJam
4. Zoom Webinar

Social Media Integration

You can integrate with Clickfunnels: Facebook

Payment Integrations

It can integrate:

1. Stripe,
2. InfusionSoft
3. Clickbank
4. Taxamo
5. Ontraport
6. JVZoo
7. Recurly
8. NMI
9. JVZoo
10. WarriorPlus
11. Easy Pay Direct
12. BlueSnap

Marketing Automation Integrations

You can integrate with Clickfunnels:

• Hubspot and Ontraport

Cloud-Based Communication Platform Integration:

It integrates with Twilio

Hub Connector Integration:

It integrates with Zapier

Design Software Integration

It integrates with YouZign

Education

With Clickfunnels, you have some educational sources to help you optimize your experience with it :

1-Its blog posts will give you valuable pieces of information about this software

2-If you are a Clickfunnels subscriber, you can watch FunnelFlix (the Netflix of Clickfunnels in marketing and personal development).

3-With Clickfunnels, there are also other products (digital and physical) like:

1. 30 Days book videos
2. Affiliate Bootcamp
3. Funnel Builder Secrets
4. Product Secrets
5. Funnel University

4- You don’t have to forget the official group of Clickfunnels on Facebook with 258,2 K members and Clickfunnels Avengers (affiliates) group with 85,3 K members.

These are two active groups where you can ask your questions to users who have more experience than you.

5-Funnel Hacker Forum: it is the forum of Clickfunnels users.

This forum will help you to speak with users with more experience

6-The books of Russell Brunson the co-founder of Clickfunnels Software( Dotcom Secrets, Expert Secrets, Traffic Secrets, etc)

Conclusion:

If you want to build

1. Effective funnels
2. Effective Opt-in forms

you have to try Clickfunnels

What about you?

What do you think?

Let me know in the comments!

The video version of this blog post :

FAQ( Frequently Asked Questions)

1-Do You Need A Website For Clickfunnels?

It depends on your situation. If you use only paid traffic, Clickfunnels is enough but if you need organic traffic, it is not enough: you need a website builder SEO friendly.

There is a blog post that answers this question

2-Is Clickfunnels A Pyramid Scheme?

No, Clickfunnels is not a pyramid scheme.

There is  a blog post that answers this question

3- Is Clickfunnels A CRM(Customer Relationship Management)?

Customer Relationship Management is a part of Clickfunnels.

On Clickfunnels, it is named Follow-up Funnels (marketing automation software previously named Actionetics)

There is a blog post that answers this question

4-Can You Use Clickfunnels With Squarespace?

There is no native integration between Clickfunnels and Squarespace. You can use Zapier to connect them or you have to charge a developer to make this task.

There is a blog post that answers this question